10 Online Certifications in Digital marketing that will boost your Career
Technology has evolved in so many different ways. In fact, it is growing and changing every day. Firstly, internet was just a medium to find useful information. Although, now it has become a medium for marketing. The digital world has created a lot of different opportunities for a lot of people. From selling products and services to becoming influencers, digital world has changed the usual career norms.
Now, if you are also intrigued to understand the workings of this World, then you will have to research and educate yourself on the topic. It is important to understand that everything on the Internet is strategic. If you do not plan a proper strategy, you will not get proper results. Thus, understanding the whole process is necessary.
There are a lot of institutions and companies that provide certifications on digital marketing. It is a good idea to enrol yourself in one of these, if you want to upgrade yourself and be a master of the digital World. Read on to find out some of the value adding certification programs online.
Get a free digital marketing course from edX
Edx is a great platform. It basically offers free courses in various aspects of Digital marketing which includes courses on Facebook ads, digital transformation, social selling, digital strategy and various others. The platform has almost 30 high quality courses which are reputed internationally.
Most of this courses are by reputed universities like Delft, Wharton, Galileo, Curtin and University of Washington with various other institutions. These all are available at practically no cost to you on the e-learning platform edX. However, it is important to understand that these courses contain basic modules of different topics. Thus, they are very beneficial for beginners.
A lot of institutions have understood the value of Digital Marketing. Thus, MICA has partnered with Upgrad to help young students become digital leaders of tomorrow. They offer a PG Citification in Digital Marketing and Communication. It covers almost all the aspects of Digital Marketing which includes content marketing, social media marketing, analytics marketing and branding. The course is conducted online.
It is a 6.5 months long course. The highlight of this course is the certification from MICA and Facebook both. The course also includes case studies and various projects to understand the concept better. Apart from that, it also contains one on one sessions with various industry leaders.
Besides that, it also offers a basic level digital marketing program which is of 5 months. This program is appropriate for people who have little or no experience in the field.
Manipal Pro Learn
Manipal Global Education institute is a very renowned place. They offer a lot of different integrated programs and courses. They provide with online and classroom training both. However, they provide with Digital Marketing Professional program online. A lot of students have given great reviews for the same. The online certification is 30 hours long.
It covers all the important topics like ORM, SEM, SEO and Google Analytics. These are all strategic topics and if you master them, you can help a lot of companies and brands with their digital presence. People who are looking to learn Google Adwords and advanced marketing strategies, should opt for this wonderful online certification.
This certification is a joint program in collaboration with Manipal Pro Learn and Google India. It includes e-learning and even working on live projects. It is a great certification to invest your time and energy in.
Search Engine Marketing with various search engines
Do you own a website but, you feel like it is a waste of your money? Is your traffic syncing? Then, your strategy might be completely wrong. All you need to do is enrol yourself in one of the following courses.’
Google Adwords Fundamentals
This is a very popular certification from Google. It is accredited globally. This certification will add a lot of value in your strategy and planning, as it covers 7 different modules. In order to get the certification, you will also have to appear in the examination. The first exam is the Adwords fundamental exam. Apart from that, you will also have to clear one of the six modules which includes the option of Search, Video, Display, Mobile Advertising and Shopping. After you clear both the exams you are eligible to receive a certification. Also, if you want to clear all 6 modules, you will have to appear for a separate examination. However, this is not a video course. You will have to sit and study all the notes. Also, the course is completely free.
Bing Ads Accreditation Exam
After Google, Bing is the next search engine which is quite popular. It is a good idea to study how it works and how you can rank your website on this search engine. Also, Bing has collaborated with Microsoft products which includes Xbox and Office. Apart from that, Bing is also the search engine for Amazon assistant devices and Apple’s Siri. Thus, Bing is expected to grow with time. So, if you want to learn search engine marketing for Bing, then you can opt for Bing Ads exam. They offer you a study guide of 109 pages for the entire course. Also, this course and certification is available for free.
It provides a great and well researched program in Digital Marketing. The program is offered by MICA, Ahmedabad and is known as Specialised Executive Programme in Digital Marketing. This course is appropriate for beginners and professionals with one or two years of experience. They claim that they have taught over 8, 00,000 registered students. Many professionals have benefitted from their lectures and have even gained jobs and opened their ventures after that. The course structure and the case studies are designed by industry experts from MICA. Apart from that, TalentEdge also has an Executive Development Program in digital marketing XLRI. This particular online certification course is for marketing professionals who want to dive deep in different marketing strategies.
It is a digital marketing institute which is based in Delhi NCR. They offer courses related to e-commerce and digital marketing. However, they offer classroom training but, they have various online courses for beginners, professionals and entrepreneurs as well. The online course is in collaboration with Internet and Mobile Association of India. You can definitely check the certification out.
It is one of the popular and leading platforms for online training and various professional programs. They have a lot of variants of the digital marketing programs. Simplilearn offers you around 30 different options of the digital marketing course alone. Hence, if you are a beginner, entrepreneur or a professional, Simplilearn has something to offer you for sure.
They also have specified courses in certain domains like social media marketing, SEO and even Google Adwords. The courses are accredited by OMCP who help the professionals stay ahead in their professional game. Check out this platform for sure.
Social Media Marketing Courses with the Leaders
Social media platforms have changed lives for various people. Many people have emerged with home grown brands and done a lot of business. Also, a lot of people have showcased their skills here and earned a lot of fans which has given them various career opportunities. If you also wish to do the same, then you can opt for these courses. Also, you can become a social media manager and handle accounts of various brands and earn money.
Facebook Blueprint Certification
Great course and you must try it if, you want to ace Facebook. It is offered in 86 different modules. They cover topics like ad campaign planning and optimisation. This course teaches to do all of this with the help of Facebook’s family apps and even Instagram. All the courses available here can be accessed for free. However, if you want to acquire a certificate, you will have to pay for its exam.You will officially receive a certificate from Facebook. Apart from that, Facebook has a special course dedicated to Facebook ads as well. You can also opt for it if you want to.
Twitter Flight School Certification
It is offered in bite sized modules. They are basically 10 to 15 minutes of modules. They include different agency roles and functions for Twitter. Apart from that, there is a module which contains leadership strategies for personal branding. It even consists of account planning and campaign management to optimise your brand as well. They will genuinely add value to your career. Also, it is a free course.
LinkedIn Marketing Solutions
LinkedIn does not have any designated or specially curated courses with certification. Although, the LMS website has various informational courses which help you to understand the workings of the Platform. It can also help you market your content to the targeted audience. You can even learn about text ads, dynamic ads and even display ads.They also have guides on LinkedIn Sponsored content and Sponsored In mail. If learnt properly, you can make a lot of contacts through LinkedIn and also get various jobs and business through it. Although, there is no certification for the same.
Hubspot Inbound Marketing Certification
This is again an amazing course from Hubspot. It will help you a lot in boosting your digital marketing career. It is completely focused on pulling marketing to attract your targeted customers. You can learn how to direct customers to your website to increase your sales. It covers various modules like sales focused marketing, content marketing and digital strategy.The course is only 4.5 hours long but, you will definitely learn a lot of new things after taking this course. It can be beneficial to an entrepreneur who owns an e-commerce company while, it can be advantageous to a digital marketer who wants to create brand awareness for his clients. Hubspot also offers a certification for the same.
This institution is literally a leader in the digital marketing arena. It was actually the first one to launch the social media marketing courses. They have a lot of different digital marketing courses to choose from. They offer special courses of mobile marketing and social media certification as well.Apart from that, they also conduct a free weekly session for people who want to understand the basics of digital marketing. It is great for beginners as they can understand, if they are fit for taking up an integrated program or not.
Criteria you should consider before opting for an online certification course in Digital Marketing
You should always remember certain points before opting for a particular course in Digital Marketing. Also, if it is online then you should definitely consider these factors:
It is important to understand that a certification can never be a substitute to skills learned and proper industry experience. However, a certification always adds value to the CV of a fresher. Also, if someone is looking for a career switch then, a certification is always important. You should always opt for online courses that are recognised by various institutions and popular educational bodies.
Faculties and Course Curriculum
You should take time to understand the expertise of the faculties who have curated a particular course module. A person who is more experienced and has practised many things in the filed can be more credible. It is also a good idea to check the curriculum and training modules. Gauge the course structure with your goals as well. Understand what you want to achieve out of a particular course and then compare the modules.
Reviews and Recommendations
This feature can work really well when deciding an online certification in the field of Digital Marketing. Take some time and read the reviews on various platforms. Try asking people in your community, if they know about the institution and the course. You can also reach out to the alumni on Twitter and LinkedIn for direct feedback of a particular course.
Thus, these were some the institutions that offer various programs in digital marketing. them are certified courses and can be taken online. Also, make sure to check all these tips before deciding on a course.