Digital Marketing is progressing after every passing day. Companies and businesses are understanding its potential and are striving to get a digital identity among their customers. Although, even the kind of content that works on the digital platforms is changing with different trends. There was a time when pictures and blogs used to be considered as the best form of content.
However, things have most certainly changed. Now, video is the best form of content on all the social media channels. People can extract a lot of information from a 5 minute video as well. Also, many people do not enjoy reading and thus, they like watching a video. Facebook alone sees 8 billion video views in a day. Also, the engagement rate on a video content is almost 80% now.
The quality of videos have improved drastically. It is almost like you are watching a film. Even celebrities and politicians have started taking advantage of the video content on social media channels.
If you are a digital marketer or a social media influencer, chances are that you might have uploaded a small video either on YouTube or Facebook. You might have also been part of a video production setting at least once. Apart from that, you would have definitely seen videos of other people. Many of them are making videos from their home for educational and social purposes.
If you are serious about pursuing digital marketing as a career, then you might want to take a look at Brand Veda’s Masters in Digital Marketing Course. They offer both online training as well as classroom training.
Thus, if you want to also make good quality videos for professional and personal reasons, then you must know about the different soft wares available in the market. You need to have a solid understanding of all the tools to work with them.
Read on to find out about the various video editing tools that can make your next video viral on the internet for all the good reasons. We have made a guide of several video editors. Some are suitable for individuals while some are suitable for digital marketers.
Tools to do video editing
1. SDC Free video editor
It is also known as VSDC video editor. It is one of the most sorted video editors available for beginners. The best part about this editor is that it is totally free. Thus, as a beginner you can experiment with it as well. If you get the hang of it, you can switch to some premium options.
Although, SDC video editor has all the necessary options for the video editing process. It comes with a powerful yet versatile interface which offers the user different varieties of objects and effects. The good part is that it is simple to use all of them. It has a simple drag and drop interface which everyone will enjoy using. Apart from that, it comes with easy to follow instructions as well.
The only downside of this tool is that it gives a lot of information at once. This can be a little overwhelming for all the beginners.
It is a very versatile editor as it has a lot of different options. The sole purpose of making this tool was video marketing and thus, it provides with stickers, images and text boxes. You will find an array of options and thus, you can every time make a different video with InVideo.
InVideo comes with a free and premium plan both. In the free version, you will get a complete feature set of 1GB storage and 720p resolution of videos. At the same time, the paid version will offer you 1080p resolution on videos. They have a business plan which is billed annually. The tool has neat video templates and the best part is that the software keeps on adding new video templates every week. It will surely make your work easier and save a lot of time for you.
3. Pinnacle Studio
This one is very easy to use and provides with great performance. It is a great software that gives its users plenty of options beyond, just editing. It has an amazing drag and drop interface for adding user videos and audio files. It is a great video editing tool and is easily accessible.
It offers professional quality functionalities and capacities. Pinnacle comes with a creative tool set which can be used by both beginners and professionals. The other amazing feature of Pinnacle studio is that you can capture and import videos from a broad range of sources.
Apart from that, you can add unique effects in your videos like stop-motion and 360 degree editing. You must try this tool for your next video production project.
This is a professional video editing software. It produces videos in SD and HD quality with 4K resolution. It was actually used for the famous movie, “The Wolf of the Wall Street”. It is a great software and you must try it, if you are a digital marketer working with various brands. The software has a free and premium version both.
The free plan comes with a licensed version that is just limited to exporting videos to Vimeo and YouTube. The quality of these videos is just 720p. All the import formats are available with this version. It does not support Blackmagic and AJA camera. Also, it has limited video exporting options.
On the other hand, the paid version comes with a simple and intuitive interface. You can easily edit the timelines and trim a video as per your convenience. You can also upload your videos directly on YouTube.
If you are a Mac user, then this software is appropriate for you. The best part is that iMac continuously receives top ratings among all the other soft wares. It has a simple and user-friendly interface. Apart from that, it has got some lovely special features as well. It has free and paid version both.
However, the free version does barely provide anything. If you are opting for iMovie, you rather want to go for the paid version only. It contains everything for making a professional quality video. With this software, you can even create short clips and trailers. The movies are created in the 4K resolution quality.
It has an interesting feature of multi-media aspect. For instance, you can edit a video on your phone and then move all your work to your Mac. Although, you need to have Apple devices for this. It has a green screen feature for people who like adding special effects in to their video projects.
6. Media Composer
This tool is known for providing high resolution media. It also comes with free and paid plans. The free one is only allowed up till some video and audio projects. The paid version has two billing options which include monthly and yearly cycles.
This tool can be used on Mac and PC both. You can quickly cut footage from your camera, mobile device or video drafts and get them together. The video editing tool comes with powerful and easy options that simplify the whole process. It has tools like audio tools, transitions and video effects which enhance your original video.
You can share your projects directly on YouTube and Vimeo. It is the most straightforward editing software available in the market. It also has various tutorials which you can see to get the hang of the video editing tool.
This is again suitable for beginners as it is completely free. It is a linear software which is available on multiple platforms. It is a simple and intuitive software. If you are starting out, then this tool is definitely recommended. You will surely get the hang of it easily.
The tool has various formats and you can choose the one that goes in sync with your project. The program comes with a lot of codecs which makes the editing procedure very easy. It also comes with several video processing features.
8. Vegas Pro
This software was originally developed and edited by Sony. Although, it was later taken over by Magix in 2016. It is a fantastic software and is necessary for professionals. It is actually used to edit a lot of movies and TV shows. Thus, if you are a professional digital marketer who is working with big companies and brands, then you must opt for this software.
You can create 3D titles and add other special effects with this tool. You can also copyright your discs with the help of this software. Many professionals use it for editing and media processing. Apart from that, you can also create professional video-montages with Vegas Pro.
The software is constantly changing so that it can give better options to its users. It is one of the best professional video editing software in the market currently. You can watch various tutorials to understand how it works. It has a paid version only.
9. VideoPad Video Editor
It is a video editing tool which is used by Mac and Windows users. This one also has a mobile version and is available for both Android and iOS. It has free version available for personal and non- commercial use. It has two premium plans. The first one is the Home Edition which comes with only 2 audio tracks and no special plugins. This one is available monthly.
The other premium plan is known as Master’s Edition. It has all the features that the software has to offer. It is billed quarterly. It comes with easy to use effects and smooth transitions. The video editing tool also offers stop-motion animations.
The most convenient thing about this tool is that you can export the videos in a variety of formats. Also, this software is suitable for beginners and intermediates both. The other added advantage is that the tool is available as an application on the phone.
Best Video editing tools for smartphones
It is a free video editing tool. It has all the possible features needed for video editing. It is availableon iPhone and iPad. It includes tools like trimming, custom audio narration and speed control.
FilmoraGo is a video editing software which recently launched an application for smartphones. They offer a free version and the app is available on Android and iOS. You can create videos without watermarks and time limits. The other added benefit of using this tool is that you can share your videos directly on social media channels.
3. Quick GoPro Video Editor
The Quick App is available on Android and iOS both. You can edit quick videos and photos that are taken from the GoPro cameras. It has audio syncing capabilities with some special editing tools.
- Basic Video Editing terms for Beginners
This term is referred to the size of the video image. You can actually set this depending on the channel or medium your video will be posted on. Some of the popular aspect ratios are 4:3, 16:9, and 21:9.
It is a process which includes layering of various elements on top of each other. This creates an illusion for the viewer as it looks like the elements were shot in the same scene. It can include multiple videos, graphics, texts and other various elements.
- Colour Grading
It will actually set a mood and vibe for your video. It falls under the aesthetic part of video editing. It is not necessary but, it definitely adds on to the overall video frame.
- Colour Correction
This includes the procedure of balancing the colours of a footage to look as close as it should be. It is usually the first step of video editing. You will notice that many video clips are over-saturated and thus, colour correction is necessary.
If you have taken a shaky video by mistake, then you can stabilize it instead of reshooting the video. This is important for people who have taken videos on their mobile without a stabilization equipment. You will have to master this skill if you want your videos to look professional.
These were some of the video editing tools and soft wares that can help you create high quality videos. They can help you if you want to open your own YouTube channel. You can also use them if you are a social media marketer who has various clients to work with.