Digital Marketing Career Scope in India: Salary, growth and more!

Digital Marketing Career Scope in India: Salary, growth and more!

Modern information sources are online, and in order to reach customers and create brands, internet or digital marketing is essential. With a degree in digital marketing, one can work as a digital marketer, online advertisers, and experts in social media to study, research, and create compelling digital content. Given below is a step-by-step guide for those who wish to have a career change in digital marketing, this step-by-step guide explains you the salary and job designation structure under the department of digital marketing. 

Why learn digital marketing?

Today, companies are waking up every day to the fact that digital marketing is very relevant and is no longer an option. Times of India has reported that by 2022, Digital Marketing would generate 2.5 Lakh jobs within India.

Look at how JIO penetrates the market as Airtel reduces prices. Do you remember the last time you concentrated without switching channels on those newspaper ads or TV commercials? Well, there’s a paradigm shift of how people consume knowledge. 

The sales pitching standard of today is driven by the people for the people. People trust your words more than the news or television channels. As of December 2020, India has about 350 million+ Facebook users, and this figure is an indicator that approximately 50% of India’s Internet-using population wants to network. About 103.5 crore people in India are using mobile phones today. The days are gone when people used their landline. Smartphones in today’s world are omnipresent! 

How to select a digital marketing institute?

Yes, programs for digital marketing are highly focused. They flow through a digital lens of basic principles, ideas, and methods of advertisement. By using internet marketing tools, networks, and platforms, you can learn how to optimize reach. The best digital marketing course will give you new skills in the segments of Copywriting, SEO, PPC, email, mobile marketing, analytics, content management, and social media are covered by a digital marketing degree.

Most colleges and universities allow students to pace their courses individually, taking every term as many or as few classes as they want. Many schools require students to participate in cohort learning, taking one or two classes at a time and progressing at the same rate as their peers through the degree.

What can I do with a digital marketing course? 

The courses of digital marketing are preparing students for diverse and growing careers. Web marketing, social media management, content writing, and web development are few opportunities. The BLS projects web developer positions to grow 15% through 2026. In addition to courses in business administration, marketing, and IT, graduate degree programs emphasize leadership skills, equipping students to take on positions as project managers and program managers. As businessmen, consultants, and post-secondary teachers, they may also pursue careers.  

Don’t need a degree to enroll yourself with a digital marketing course!

Between conventional marketing and digital marketing, there is a lot of difference. When we struggled with traditional marketing tactics, the MBA was mandatory. But the rise of digital marketing means that marketing experts are getting the best business positions and gaining an advantage over fellow sales professionals.

Digital marketing does not need these prerequisites, unlike other careers where you need to complete your degree or diplomas to start your career. The digital world provides great opportunities to begin your future of digital marketing career without even joining the workstations.

You don’t need to be trained in digital marketing with an MBA degree. In this marketing age, digital marketing is a different topic. Many digital marketers do not have an MBA degree, and in their field, they are very successful. There are many online marketers who are not seeking an MBA but who are still successful and hold a good place. Digital marketing is the latest marketing technique to help you promote your brand and service across digital devices, much better than any other marketing technique. Digital marketing is all about practical skills, but completing the MBA degree in digital marketing is not compulsory.

MBA is a plus point in your career, but if you’re a digital marketing expert or want to be a digital marketing expert, it’s a total waste. So even if you seek an MBA degree, you can learn the skills of digital marketing to accelerate your career growth. “According to a survey conducted by The Associated Chambers and Industry of India (Assocham) in April 2016, 93% of MBA graduates are unemployed in India.” The main reason for this is the disparity between relevant skills in education and industry. Through their theoretical aspect, MBA students are fine, but they have less practical experience and exposure to apply the theories they have studied. 

We don’t live in an era where you need an MBA to speed up your marketing skills, but what you do need is to get yourself enrolled with one of the best digital marketing training institutes. Today, the marketing industry is searching for students with specific talent in line with their company so that they can boost their leads, expand their business further, and increase their sales and earnings. The world of marketing has now shifted.

What are you going to need in marketing? You just need to know your product or service better and what makes people buy from you. You should understand your market and explain the methods of purchasing your product from your clients and men. This technique can be learned practically and creatively with SEO courses, or digital marketing courses.

You can start blogging and focus on building a larger base of fans. Through taking the online test like the Google Analytics Test, you will test your knowledge and skills. Once you have completed the test successfully, you can add your certificates to your social media accounts, such as LinkedIn, so recruiters can view your profile and even shortlist you.

Future of digital marketing career in India

A recent year-end survey by LinkedIn showed that two of the top five job-related skills are in internet marketing: marketing campaign management and marketing for SEO / SEM. A research from McKinley Research Partners in 2017 showed that 56 percent of the businesses surveyed want digital marketing expertise employees. 

A good digital marketing course will make you excel and get you in shape for the future, with above-average recruitment in skills such as content creation and social media. Nonetheless, recruiting is below average for classic marketing skills, such as direct response and project management. A degree in digital marketing prepares professionals from the web strategist to the social media marketer for almost any role in the world of internet marketing. The advanced degree also offers a route to marketing or leadership roles, such as an online advertising manager or digital sales manager.

Change your career to digital marketing. Today companies are where their consumers are! Here’s a list of the various digital marketing jobs in India available for those seeking a career in this arena:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers/content writers

Career objective for digital marketing executive

If you have 5 + years of digital marketing executive and ventures showing you’re a digital marketing professional, you’ll be quickly employed. Executives in digital marketing are in immense demand, and companies of various industries are looking for such talent.

Salary: These digital marketing experts ‘ salary range is between 15 and 20 Lakhs INR per year. But in some businesses, it can go as high as 40 Lakhs plus equity and in very small start-ups as low as 8 lakhs per year. 

Responsibility: Digital marketing executives are expected to lead the digital marketing team and report to the V.P. Marketing in the business for which they operate. DMM is a position of mid-senior manager. It is the duty of digital marketing managers to pull together the various components of digital marketing and make it effective. We are the only people capable of creating an integrated program in digital marketing. This 

Why do referrals matter in marketing?

Referrals matter because people ask each other when they want recommendations on products, services, and experts. Not only do they ask, but they often act on advice from their friends and family.

Any business can use referral marketing software to set up and manage their own referral programs to take their business to the next level.

What is a referral program?

The best way to get referrals is to offer exceptional products and services. When your offerings impress your customers, they’ll be happy to refer you to others in need.

Content marketing manager

Marketing content managers are responsible for marketing and writing quality content. Marketing material covers blog management, copywriting web page, email communications, drip marketing campaigns, a bit of PR, ebook publications, video marketing, and guest blogging.  Executives of content marketing report to digital marketing executives or marketing head / VP. Managers of content marketing can be authors on their own or they can manage a team of content writers. 

Content writers reporting to content marketing managers are freelancers who write content by working from home or a part-time job. On average, content marketing executives receive about 10-15 lakhs a year. For such a job, the experience required is 3-5 years. 

Inbound marketing manager

An Inbound Marketer and Content Marketer’s roles overlap. An Inbound Marketing Manager will be more responsible for managing the sales funnel at each point. Inbound marketing is a vital component of drip marketing, lead nurturing, conversion rate optimization. 

An Inbound marketer should build a consumer attraction strategy. Content marketing is one of the incoming marketing strategies. While the inbound marketing manager develops a plan for attracting customers through content marketing, the content marketing manager will concentrate on executing the strategy. 

Social media marketing manager

Enrolling yourself with a good digital marketing course will guide you with step-by-step theory of segmentation of categories or job duties aligned for a social media marketing executive or manager. There are two categories for social media marketing. Spreading owned content via social media channels is one of the regions. The content marketing manager or a member of the content marketing department can also do this. Yet managing paid social media ads needs some experience. Advertising on Twitter, for example, has now become a complicated task. New features and targeting options are added daily and it can not be managed on its own by a content marketing manager or digital marketing manager.

Search engine marketer

Search engine marketing is one of digital marketing’s main essence, you can enhance your skillset through the best SEO training institute. Search engine marketing is a broad term for defining marketing through search engines, but because Google is the largest search engine – the marketing of search engines almost always refers to marketing via Google AdWords. If it’s a small business, the digital marketing manager himself takes care of the search engine ads. Sometimes it is outsourced to a digital marketing agency that takes care of the marketing campaigns of the search engine for a fee. 

Marketers of the search engine must refer to managers of digital marketing. A search engine marketer’s goal is to bring from the marketing budget the target number of leads and clicks. Most of the work involves evaluating ad campaigns, bid management, keyword analysis, ad copywriting and split checking.

Search engine optimizer executive 

In order to enhance your skills in the search engine optimization segment, you need to educate yourself with the best SEO training institute it will teach you whether you should be spending money on Google AdWords ads, one can get free traffic from Google. An SEO expert or SEO executive’s job involves keyword research, optimizing user experience, using webmaster tools from Google, indexing pages, managing duplicate content, etc. 

Conversion rate optimizer

Optimization of the conversion rate is the art of rising the conversion ratio at each point of the marketing funnel. In the digital marketing department, the CRO specialist can be just another person, but he/she must work with different people. For example, the inbound marketing manager can be supported by a CRO specialist to build landing pages that convert well.

Wrapping up

At this point of time, we can not equate the scope of traditional advertising to digital advertising. Nonetheless, with a minimal budget, digital marketing is safe, transparent and there’s a lot you can do. You need to know that your consumers today are always on the web, networking on social media 247, and living a digital life. The question is, is it part of their digital life for your business?

Most importantly, did you get technical expertise? Now that you know that digital marketing has an opening, it’s time to get ready to become a digital marketing expert.  If you want to learn digital marketing to have plenty of career opportunities or if you are passionate about marketing or brand creation and want to learn new techniques for internet marketing to add to your existing skills. 

The purpose of a digital marketing course is to bring life through content and strategies on your websites. This will require creativity and logic. It takes a lot of creativity and innovative ideas to compose meaningful content and make tactics.


Digital marketing jobs in the business world will soon become an important part of it. Choosing this complex career option is safer.



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