Why become a Digital Marketing Trainer?
Digital Marketing has taken the World by storm. It has become an essential part of every business. This is because everyone has a smartphone and Internet. People are using various applications and websites for knowledge and entertainment both. Thus, businesses see this as an opportunity to showcase their advertisements to millions of Internet users. It is also a good way for businesses to connect with their fans and clients.
Apart from that, Digital Marketing has helped a lot of individuals as well. Many people are showcasing their skills on social media platforms and bagging various opportunities because of that. Also, there is a rise in various home-grown brands as well. Many people have started selling their products on social media platforms with less investment.
Thus, the field is rising with every passing day. There are new developments that keep on happening in the niche and so, it is a good idea to become a digital marketing trainer. A career option which will help you train and make careers of various students. Apart from that, it is an interesting and satisfying profession.
However, there are certain skills that a digital marketing trainer must possess in order to succeed. Read on to find out the mandatory skills that a digital marketing trainer must possess.
Rich knowledge of the field
This is the first and foremost thing a digital marketing trainer requires. The web has new paradigms every day and thus, only an experienced person who can understand the nuances of the same can actually grasp the concepts and teach the students. It is a demanding field and only a person who has actually studied the various parameters will be able to deliver.
Thus, it is really important that a digital marketing trainer has answers to the various questions that a student or a professional might have. The only skill that can help a digital marketing trainer for this is the habit of reading and keeping themselves updated with the new developments.
Practical Experience of the field
Digital Marketing is a very demanding and practical field. The theoretical concepts are important but, practical knowledge is everything. Hence, it is important that a trainer first works in the field as a digital marketer manager. Only then, the trainer will be fit to train other professionals and students.
A digital marketing trainer needs to have a minimum of 4 years of working experience in the field. There are various theories and strategies that can produce results for digital marketing. If a trainer has tried different strategies, only then he will be able to deliver that in the class. Without that, the trainer himself would have no idea on what will work and what will not.
Good orating skills
It is necessary for a digital marketing trainer to have good orating skills. A trainer usually needs to deal with professionals and graduate students. Addressing them and handling them requires quite some effort. Thus, if a trainer can speak well and hold the attention of the students, then he can be really successful.
Interactive teaching style
The trainer needs to have a good style of delivering the various lectures. The topics are intensive and thus, an interactive method can help the students learn faster. Also, a trainer should know how to present the various topics properly. Adding real life case studies and examples is a good idea. This will surely help the students understand the various concepts in a better way.
Design based thinking and planning
Digital Marketing is a technical field yet, there are certain things that require you to be creative. Thus, a trainer needs to have a mixture of both. The trainer should have a design thinking ability. It clearly means that the trainer should think of a solution for a problem from the user’s perspective. This approach can help a person think in a human centric way.
It is essential for a trainer to possess this skill. Only then, he will be able to inculcate the same kind of thinking in the students. A successful digital marketer literally needs to ace this skill. Now, if a student is not trained for the same, he will never be able to do it. This is the reason a digital marketing trainer needs to have it.
Be Tech Savvy
Well, this skill goes without saying. A digital marketing trainer needs to be tech savvy. The whole industry is driven with the help of technology. Thus, having decent skills and the ability to learn new technology quickly is really essential. Also, just being familiar with various software and tools is important.
Only then a trainer will be able to share his knowledge properly in the class. All these tools and gadgets actually make the work simpler for a digital marketer. Thus, it is important for a trainer to understand them so that he can deliver those lectures in the class properly.
A great digital marketing trainer should not only have people skills, but also an ability to combine analytical thinking with creative problem solving aptitude. Only then a trainer will be able to assign various real-life projects to the students. A trainer needs to motivate his students to come up with creative campaign ideas in the class.
Only then, it will be possible for the students to actually succeed as a real life digital marketer. This will help the students to think out of the box and create strategies that can actually take businesses forward. A persuasive trainer can motivate students to think beyond their capability and use their maximum potential.
Passion for Teaching
A good digital marketing trainer needs to have passion for teaching. Without that, it will be really difficult to keep up in the industry or add value to various students. Delivering concepts that students understand is also an art. Not everyone can do that. However, a digital marketing trainer needs to have this skill.
Besides that, patience is also a necessary quality to become a trainer. A student might ask his doubts several times and thus, a trainer needs to have patience and energy to deliver the same concept again and again. It is also necessary to be friendly and welcoming in order to connect with the students.
Apart from that, it is also a good idea to have an interactive session for an hour. You can either conduct a quiz or ask them their doubts. The more interactive and friendly a trainer is, the more students would actually like him.
These were some of the basic skills that a digital marketing trainer should possess. Apart from that, there are certain concepts that a trainer should know really well in order to succeed. The various topics include:
Data is everything in Digital Marketing. A trainer should exactly know how to analyse the data and use it for the benefit of a business or brand. This is the most important thing in the field. If a digital marketing trainer cannot teach this, then the students will have problem finding work.
De-coding data and turning it in to an advantage is actually a success mantra in this field. The trainer should understand that and he should have various tested strategies for the same. Only then, a trainer will be able to teach those concepts and strategies to his students.
Lack of knowledge to read the data analytics can actually fail a lot of different ad campaigns. This is because collecting the data is not the main goal. The step that you take after collecting the data determines everything. Hence, a trainer should have strong knowledge of the same. A skill that all recruiters are looking for in the new age digital marketer.
It is really necessary for a digital marketing trainer to actually understand the basics of a video marketing. People actually like engaging with videos on the internet. It is much easier as compared to reading an article or a blog. Thus, a digital marketing trainer should understand the basics of video editing and shooting.
Only then, a trainer will be able to train his students. Also, the trainer needs to understand what works on the internet and what does not. Based on that he will be able to give insights to the students.
Knowledge of various tools
The digital marketing trainer needs to have proper knowledge on all the tools that are used while creating strategies and content for digital marketing. These tools actually make a marketer’s work super easy. It is important that a trainer has proper knowledge about the workings of these tools.
The trainer will actually have to show all these tools to the students. Thus, a digital marketing trainer also needs to have a subscription to these tools. Although, all of them have a free trial or a free version. However, there are limitations to the free version. So, to show all the elements of the tool, a paid version is required.
Google Ad Words
If you want to become a digital marketing trainer, then you have to have thorough knowledge of the online advertisements. PPC and display ads are two important pillars of digital marketing. Most businesses and brands prefer to add their money in these mediums. Thus, a trainer needs to understand the workings of Google Ad words. On the other hand, PPC is very technical and strategical. If the trainer has never used it, he will never be able to deliver a lecture on it.
The trainer needs to have a hands-on practical experience of Google Ad Words. Apart from that, the trainer needs to also share various techniques to make the job of a marketer easier.
Content is the main aspect in digital marketing. If that is not strong and unique, all the strategies will go in vain. SEO is a very important aspect of digital marketing. However, good SEO is directly proportional to good content. Apart from that, even PPC requires great ad copies in order to generate leads.
Thus, a trainer needs to have an idea about the content. Only then, it will be possible for him to teach his students. Teaching student about keywords and their importance is really crucial. The search engine marketing is totally based on various keywords. A trainer needs to teach his students to write and create engaging and compelling content. The trainer also needs to train his students to identify between good and bad content.
Social Media Marketing
A good digital marketing trainer needs to have a knowledge of all the social media apps. Brands and businesses are having a social identity. A lot of influencers are also using social media to increase their popularity. Thus, it is a skill that every digital marketer would need in the practical world.
Hence, a trainer should be able to teach the concepts of these apps. Different strategies work for different apps. It is significant for a trainer to understand each app and its strategy. Also, paid ads is an important feature of social media marketing. A campaign is created on the basis of a sales funnel. A trainer should have complete knowledge about this. He should be competent enough to give various ideas about different businesses while discussing with the students.
These are some of the qualities that a digital marketing trainer should possess. It is important for the trainer to be knowledgeable and flexible enough to adapt to this ever changing industry. Also, the more experience a trainer has for working in the field as a digital marketer, the more he will be able to succeed as a digital marketing trainer.