Customers are content hungry and hence they search various platforms trying to fulfil their needs. Therefore it is important for enterprises to provide consumers with content that enables them to engage in the brand, which successfully leads to purchase intention. As over 50% of all businesses marketers surveyed recently by the Content Marketing Institute (CMI) said that it is unclear within their organization what an effective or successful Content Marketing Program looks like. That contrasts brilliantly with another survey that shows 78% of CMOs believe custom content is the future of marketing. But great content can’t be made the same way we make toaster ovens. It’s unique, crafted, and specific to its audience, market and strategic context.
In this webinar, we discussed the best content marketing strategies for better ROI. We also discussed about hard core strategies to boost traffic to your website, nurturing that traffic into high quality leads and converting those leads into sales.