Why you should get Google Certified?

Google Digital Marketing Certification

Why you should get Google Certified?                           

Digital Marketing is a demanding and fast-paced field. It is ever-changing and thus, one has to keep up with the new trends and developments. It is always good to update yourself and take various courses and register in a couple of webinars. These small things can definitely boost your knowledge and give you the skills that are required to ace digital marketing.

There are a lot of institutions that offer various digital marketing courses. Some are great while some are very basic. Thus, before opting for a course, you need to check the modules and the experience of faculties conducting it.

Boost your Career

However, if you are looking to upgrade yourself or learn the basics of digital marketing, the best course to enroll in is Google digital garage certification. They have the best information on each module. Most of its courses come with various study guides. Also, you have to appear in an examination and if you pass it, Google gives you a certification. The certificate is an authentic document which many companies consider. Thus, Google digital marketing certification adds a lot of value to your resume.

What are Google Certifications?

Google certifications educates you with various modules and gives you insights on various marketing strategies and digital campaigns that can be carried out for brands to increase their sales. They show you the immense potential that these online platforms have to market services digitally. A lot of professionals and entrepreneurs are interested in understanding various techniques and strategies through which it is possible for them to reach the right potential audience and gain lucrative prospects.

Apart from that, aspirants are continuously looking for techniques that help them get maximum number of organic traffic. They want to learn to analyse and classify organic search and behavioral patterns of the customers. Thus, Google digital marketing certification teaches you all of these techniques and strategies.

Besides that, the Google marketing certification also teaches an individual to adapt to contemporary and ninja techniques which can be especially designed to quickly adapt to the ever changing functions and landscape of the various digital platforms. With the Google digital garage certification, you will also get the Google Partners Adwords Certification. There is a separate exam for the same but, you are eligible to appear for it after your Google digital marketing course. The Adwords certification is a proof of your strategic hold on Google Adwords tool.

Google Certifications

The Google Adwords certification also endorses your capability of effectively driving profitable marketing campaigns online. It is a good idea to indulge in this course as the employers and clients will be able to trust your skills. Also, the Google digital marketing certification will give you a complete idea of the entire process of digital marketing.

Google Certifications that you must consider taking

Google offers a lot of different certifications with various modules. All of the modules are definitely aligned with digital marketing. It is a good idea to opt for a course that goes in sync with your interests and skill set.

Some of the popular and enriching Google digital marketing certifications are:

1.Google Digital Unlocked course

This course offers the basics in digital marketing. It includes all the arenas of digital marketing so that one gains knowledge on the whole process of marketing online. It basically offers a comprehensive view on the key topics of the subject. The course can be called as Google fundamentals digital marketing. This particular course contains various modules like search engine marketing, social media marketing and even content marketing. All of them will help you grow a career in digital marketing. After the completion of the Google digital unlocked course, you can apply for jobs, set up a digital marketing agency or even work as a freelancer.

Google Digital Unlocked

Key features of the Certification
  • A comprehensive view on the complete process of digital marketing including all the aspects of the field.
  • It covers all the topics from SEO, Search engine marketing to Social media marketing.
  • This certification contains strategic information on key points of digital marketing.
  • It is helpful in establishing a career as a digital marketer or setting up a successful online business.

2. AdWords Fundamental Course

This is again a certification course by Google. It can really help you in learning various strategies and techniques of running successful ad campaigns on the Internet. Many people are looking for marketers who possess this skill and knowledge. Google digital certification helps you to target the potential customers with the help of your ads. It also teaches you to sift from audiences that are not your potential buyers.

The Google Adwords fundamental certification has a lot of value among employers. Most of the advertising platforms use tools powered by Google to set and run a particular campaign. Thus, when Google itself is providing a course on it, you must actually go for it.

Key features of the Certification
  • It helps to create campaigns that are in sync with client’s needs and expectations.
  • Adwords Fundamental Course teaches you innovative and different marketing strategies to capture leads for a particular client’s products and services.
  • It will also include a module on selecting strategic keywords for planning and creating focused advertising campaigns.

3. Display Advertising Course

Google Display Advertising course is very lucrative and helps budding marketers to create successful brand awareness campaigns for companies and organisations. Basically, this course will teach you a method through which you can contact your potential customers while they are going through their favourite sites. You can also reach out to them while they are browsing on YouTube or using different mobile applications.

The course includes complete information on various display ads. It also includes a brief on the display ads settings and the advantages of using Google Display network. Apart from that, the Google digital marketing certification includes the most important aspect of advertising which is remarketing. Retargeting is the secret of successful marketing campaigns online. Thus, learning that can be beneficial for you.

Display Advertising Course


Key features of the Certification
  • It teaches various ways through which brand awareness campaigns can be created.
  • It introduces the concept of re-marketing and re-targeting.
  • The course educates the students on visual ads and includes ways to create maximum impact with them on a user’s mind.

4. Search Advertising Course

Advertising is the sole base of traditional and digital marketing. Basically, if you do not educate your clients about your services and products, how will they find you? Hence, advertisements give you a chance to talk about your products to your potential buyers. Thus, search advertisements also helps in connecting businesses with individuals who could end up buying their products.

Search Advertising is different from display advertising. You can create various campaigns with search advertising which includes lead generation as well. Also, search advertising course Google teaches you to target the right keywords and create campaigns based on that. The course teaches you to optimize the campaigns and also set a re-marketing method.

Key Features of the Certification
  • It introduces the concept of re-marketing lists for search ads.
  • The course will also teach you various methods to match the organic lead requirements in your niche.
  • The course will help professionals to give a boost to their career as a Campaign marketer manager head.

5. Mobile Advertising Course

Learning about marketing with smartphones is really important. Almost everyone uses a smartphone and thus, if you want to advertise digitally, opting for this mobile advertising course Google is crucial. It teaches various mobile ad campaign strategies and practices. The course also includes a module which suggests the kind of content that looks good on a smartphone screen.

Also, running advertisements on mobile is different. Clients usually scroll on their mobile for entertainment and thus, only attractive ads catch their attention. Google offers a manual with which you will be able to create ads and promotions that will appeal to the users.

Mobile Advertising Course

Key Features of the Certification
  • It helps in creating campaigns that work on smartphones.
  • It gives insights on the various ad strategies that work and adapt easily on mobile platforms.

6. Analytics Course

Reading and decoding analytics is important for a digital marketer. The data helps in understanding a campaign in a better way. You can gauge with the help of the data if a particular campaign is working well or not. If a campaign is not working properly, you can make certain amendments while the campaign is live or demolish it right away. Also, it helps in understanding your competitor’s campaigns as well. Thus, you can create same successful strategies with the help of your competitor’s analytics.

The Analytics Google digital marketing course covers various modules. Some of them are a review of Google analytics with a guide on how it works. It also teaches an individual to get around with it by making one understand its imperativeness. The Google digital marketing certification includes a topic on connecting Adwords and Analytics tool. This will help you with understanding your campaigns even better.

Key Features of the Certification
  • It teaches impactful strategies which will help in optimizing various ad campaigns to acquire more leads.
  • The certification includes a complete introduction to Google Analytics tool.
  • It teaches various ways to connect Google Adwords tool with Google analytics for understanding the campaigns in a better way.

These are some of the essential Google digital marketing certifications. They contain all the information and modules but, you will have to study them on your own. You will not have a trainer who can clear your doubts or show you the practical process. Thus, if you are looking for someone to guide you, then you must check BrandVeda’s Digital Marketing course.

About BrandVeda’s Digital Marketing Course and Certification

BrandVeda covers all the topics under digital marketing. Also, it goes in deep detail for each topic. Thus, clearing the Google digital marketing certification after that will be like eating a piece of cake for you. BrandVeda offers a three month intensive course which is known as the Masters in Digital Marketing.

BrandVeda’s Digital Marketing Course

It has both online and classroom training sessions. The course is designed by top-notch and excellent professionals of Digital Marketing. The course is an amalgamation of theoretical and practical classes. It will definitely help you to evolve as one of the most successful digital marketing managers. The course contains lessons that begin from basics and go up till the intermediate level. Hence, college graduates, professionals and business owners can enroll in it.

The faculties have 15+ year of practical experience in the field of digital marketing. One of the faculty member is Saurabh Pandey who is the head trainer and founder of BrandVeda. He has given lectures in 45+ universities of India, including the prestigious IIM. The other faculty and founder is Sandeep Trivedi who is acquiring a PHD in Digital Marketing. Also, the founders are Google certified themselves.

How BrandVeda’s Digital Marketing course helps you in securing all the Google digital marketing certifications easily?

  • 3 months of intensive classroom training by the founders and head trainers who are experts in Digital Marketing.
  • The course covers all the topics that are asked in the Google certification examination.
  • Self-paced learning content which helps each person grasp at their own pace.
  • The course includes live case studies and practice on real projects.
  • Interactive classroom sessions with various seminars.
  • Passionate and experienced trainers.
  • Backup lecture assistance.
  • Mock tests to gauge the progress of an individual after completion of each topic.
  • Internship and Job Assistance
  • Interview and Resume preparation assistance

Why BrandVeda?

The course structure at BrandVeda has been designed keeping in mind the practical needs of online marketing. The ever changing field demands passion and basic skills that can be coupled with creativity and technology. Thus, simple strategies and interesting analogies are added in the course. This will help the students to grasp even the most strategic concepts easily. The course is combined with all the key points and thus, sufficient focus is given to all the topics.

After the completion of the course, you will be able to secure Google’s digital marketing certification easily. Additionally, BrandVeda also gives you 4 different certificates if you successfully attend all the classes. Hence, you will be a verified digital marketing manager which will subsequently help you find good job offers.


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