Have you just taken on a new SEO client? Or perhaps been put in charge of SEO for your company’s website? You need to perform a backlink audit. The reason for this is simple: It allows you to check that the site is in good shape before you begin working on it. That means making sure that there are no spammy backlinks which could hinder future SEO efforts or worse, trigger a Google penalty.
Backlink audits are usually the reluctant last resort that SEOs turn to when their website is in trouble and they need to find and fix the source of the problem. You’ll typically perform a backlink audit if you’ve received a penalty, or if you’ve lost a large amount of traffic after an algorithm update. Finding yourself in either of these situations means that your website has been flagged by Google, and you’ll need to bring it up to scratch with their quality guidelines if you want to regain your rankings and traffic.
What You Will Learn?
How to Pull the Data.
How to Collate the Data
How to Identify the Authentic URLs
How to Create a Link Classification Checklist
How to Check Every Backlink Against Your Checklist