Whether exploring conversion rate optimization (CRO) for the first time or dreaming of website personalization, a new and free testing tool from Google called Google Optimize will help you learn about your target audience segments and generate more revenue from them.
The morning focuses on CRO tactics that can be used with any A/B testing tool. Absorb years of tried-and-true best practices and CRO theory that you can immediately apply to your website.
The afternoon explores A/B testing and content personalization with Google Optimize, one of the only free tools available and the only tool that natively integrates with Google Analytics. Using built-in website engagement metrics and the conversions that you are already tracking helps marketers launch tests faster and find success sooner. If you use Google Analytics, this tool is a very exciting CRO solution.
What you will Learn?
RO best practices based on years of experience and experimentation
Experimentation development from idea generation to hypothesis design
Testing strategy including audience segmentation and user experience (UX) analysis
Experiment design using Google Optimize’s built-in design interface with no coding necessary
Implementation to ensure that experiments are served inefficient and secure ways
Reporting so you can communicate your success to key stakeholders
Who should attend?
Marketers new to conversion optimization or A/B testing