A Lead Magnet can completely make or break your lead generation success and it also plays a vital role in developing a Customer Value Optimization system. Creating Lead Magnet is a technique of creation Leads that will increase your conversions, boost your revenue, and accelerate the growth of your email list. Your lead magnet is the core element of your list-building efforts. It is a piece of information that you exchange for the email address of your prospect. This workshop will take you through a step-by-step process to determine the best leads in your market as well as create an effective lead magnet.