Investing time or money into a social media campaign isn’t something that any business owner should take lightly. social media marketing may not be right for every company or every niche. So before committing substantial resources to a new media campaign, it’s wise to understand what your expected ROI will be and how you’ll measure it. Before launching any social media campaign, it’s important to understand what you want to get out of it from the start. Simply saying, “I want to get more involved in social networking because some blog told me I should be,” isn’t going to cut it! After attending this Workshop, you will be able to make better business and financial decisions. You will know where to spend more marketing rupees in the next year.
What you will Learn?
Calculate ROI on your social media marketing efforts
Understand how to budget for social media marketing efforts
Know how to set up goals inside Google Analytics
Make better business and financial decisions
Which social media marketing channel is making you the most money?
Step by step process to calculate social media return and investment
Who should attend?
Social media managers / consultants
Small Medium Business Owners
Anyone who wants to calculate ROI on social media marketing efforts