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IT Asset Management Market Size & Share Analysis in 2023

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In the modern era of technology, businesses rely heavily on their IT infrastructure to operate effectively. Organizations' hardware, software, and other IT assets must be managed efficiently to ensure reliability and availability. This is where IT asset management (ITAM) comes in.

IT asset management involves managing and optimizing an organization's assets, including hardware, software, and other digital resources. The main objective of ITAM is to ensure that organizations get the maximum value from their IT investments while minimizing risks and maintaining compliance with regulations in their IT asset management lifecycle.

Importance of IT Asset Management in Modern Businesses

IT asset management is crucial for modern businesses for several reasons:

Cost savings:

By optimizing their IT assets, organizations can save costs on procurement, maintenance, and support.

Risk reduction:

Proper ITAM ensures that organizations have accurate records of their IT assets, reducing the risk of loss, theft, or damage.

Compliance and audit readiness:

ITAM helps organizations maintain compliance with regulations and prepare for audits.

Increased efficiency and productivity:

Effective management of IT assets leads to increased efficiency and productivity, as employees can access the tools they need to perform their jobs.

Overview of the IT Asset Management Market

The ITAM market has been growing steadily and is projected to continue growing in the coming years. According to a report by MarketsandMarkets, the global IT asset management market size is expected to grow from USD 1.2 billion in 2018 to USD 2.3 billion by 2023 at a compound annual growth rate (CAGR) of 14.8% during the forecast period.

Market Trends and Drivers

Several trends and drivers are fueling the growth of the ITAM market. These include:

Increasing adoption of cloud computing:

The adoption of cloud computing is driving the demand for ITAM solutions that can manage cloud-based assets.

Growing need for regulatory compliance:

Organizations are under increasing pressure to comply with regulations related to data privacy and security, which is driving the demand for ITAM solutions that can help them maintain compliance.

The emergence of artificial intelligence and machine learning:

The emergence of AI and ML is driving the development of ITAM solutions that can automate asset discovery, tracking, and management.

Key Players in the Market

The ITAM market is highly competitive, with several players offering solutions for managing IT assets. Some of the key players in the market include:

  1. IBM
  2. BMC Software
  3. Oracle
  4. ServiceNow
  5. Microsoft
  6. Ivanti
  7. Snow Software
  8. Dell Technologies
  9. Cherwell Software
  10. Manage Engine
  11. Motadata.

Types of IT Asset Management

There are several types of IT asset management, including:

Hardware Asset Management:

This involves managing an organization's physical IT assets, such as computers, servers, and network devices.

Software Asset Management:

Involves managing an organization's software assets, such as licenses and subscriptions.

Service Asset and Configuration Management:

Involves managing an organization's IT services and relationships with other assets.

IT Asset Disposition:

This involves managing the retirement planning and disposal of IT assets.

Benefits of IT Asset Management

Effective ITAM can bring several benefits to organizations, including:

Cost savings:

By optimizing IT assets, organizations can save costs on procurement, maintenance, and support.

Risk reduction:

Proper ITAM ensures that organizations have accurate records of their IT assets, reducing the risk of loss, theft, or damage.

Compliance and audit readiness:

ITAM helps organizations maintain compliance with regulations and prepare for audits.

Increased efficiency and productivity:

Effective management of IT assets leads to increased efficiency and productivity,

Bonus Read: Top 10 NFT Creation Software In 2023

IT Asset Management in the Cloud

As more and more businesses move their operations to the cloud, cloud-based IT asset management solutions are becoming increasingly popular. These solutions offer several benefits over traditional on-premise solutions, including:


Cloud-based solutions can scale to meet the needs of any organization, regardless of size.


With cloud-based solutions, users can access their IT asset management data from anywhere, at any time, using any device with an internet connection.


Cloud-based solutions eliminate the need for expensive hardware and infrastructure, reducing costs and improving the bottom line.


Cloud-based solutions typically offer robust security features, including regular backups, encryption, and multi-factor authentication.

Some popular cloud-based IT asset management solutions include:

Fresh service:

A cloud-based IT service management (ITSM) solution that includes the functionality of asset management.

Manage Engine Asset Explorer:

A cloud-based IT asset management solution including software license and vendor management features.

Solar Winds Service Desk:

A cloud-based ITSM solution that includes asset management functionality.

IT Asset Management Implementation

Implementing an IT asset management solution can be a complex process, but there are steps you can take to ensure a successful implementation. These steps include:

Define your goals: 

Before selecting an IT asset management solution, define your goals and objectives. This will help you select a solution that meets your needs.

Develop a plan:

Create a project plan outlining the steps in implementing your IT asset management solution, including timelines, resource requirements, and key stakeholders.

Select a solution: 

Select an IT asset management solution that meets your needs and aligns with your goals and objectives.

Prepare your data:

Prepare your data for migration to the new solution, ensuring that all data is accurate and up-to-date.

Train your team:

Train your team on using the new solution, ensuring they have the skills and knowledge needed to succeed. To enhance the learning experience, consider group coaching, which can cultivate collaboration and shared insights among team members.

Monitor and evaluate:

Monitor and evaluate the success of your implementation, making adjustments as necessary to ensure ongoing success.

Common challenges of IT asset management implementation include:

Lack of buy-in from key stakeholders: 

With buy-in from key stakeholders, it can be easier to secure the resources and support needed for a successful implementation.

Poor data quality:

Poor data quality can undermine the success of your implementation, making it difficult to gain insights into your IT asset inventory.

Lack of training:

With proper training, your team can use the new solution effectively, leading to a lack of adoption and poor results.

Why Outsourcing IT Asset Management 

Outsourcing IT asset management can be a cost-effective and efficient way for businesses to manage their IT assets. By outsourcing, companies can free up internal resources and focus on their core business activities.

Here are some reasons why businesses choose to outsource IT asset management:

Cost savings: 

Outsourcing can be more cost-effective than managing IT assets in-house, eliminating the need to hire and train dedicated staff.


IT asset management providers have specialized knowledge and experience in managing IT assets, which can result in better outcomes and fewer errors.


Outsourcing allows businesses to scale their IT asset management operations up or down depending on their needs without worrying about hiring or firing staff.


IT asset management providers are often better equipped to ensure compliance with regulations and industry standards, reducing the risk of fines and penalties.


Outsourcing can provide access to the latest IT asset management tools and technologies, which can improve efficiency and accuracy.

When selecting an IT asset management vendor, there are several key considerations to keep in mind:


Look for a vendor with a proven track record of success and satisfied customers.


Choose a vendor with experience managing IT assets similar to your organization's.


Ensure the vendor has adequate security measures to protect your sensitive data.


Look for a vendor that can tailor its services to meet your specific needs and requirements.


Compare the costs and benefits of outsourcing versus managing IT assets in-house to determine the best option for your organization.

Popular IT asset management outsourcing providers include Accenture, IBM, Infosys, and Deloitte.

How To Optimize IT Asset Management and Data Security

Data security is a critical aspect of IT asset management. IT assets often contain sensitive data such as customer information, financial records, and intellectual property, making them a prime target for cybercriminals. Here are some best practices for protecting sensitive data in IT asset management:


Encrypt all sensitive data in transit and at rest to prevent unauthorized access.

Access control:

Implement strong access controls to ensure only authorized personnel can access sensitive data.


Monitor all IT assets for signs of suspicious activity or potential breaches.


Ensure all IT assets are properly disposed of and securely wiped before disposal to prevent data leaks.


Provide regular training to employees on data security best practices and the importance of protecting sensitive data.

Future of IT Asset Management

The future of IT asset management will likely be shaped by emerging technologies such as artificial intelligence (AI), the Internet of Things (IoT), and blockchain. Here are some predictions for the future of IT asset management:

  • AI and machine learning will automate many IT asset management tasks, improving efficiency and accuracy.
  • IoT devices will generate vast amounts of data, which must be managed and analyzed to optimize asset performance and minimize downtime.
  • Blockchain technology will improve data security and transparency in IT asset management, reducing the risk of fraud and errors.
  • Cloud-based IT asset management will become more widespread, enabling businesses to manage their assets from anywhere and on any device.
  • IT asset management will integrate with other business processes, such as procurement, to improve overall efficiency and productivity.


In today's digital age, IT asset management has become essential for organizations of all sizes and industries. Businesses can reduce costs, improve efficiency, and mitigate risk by managing their IT assets effectively. 

To implement a successful IT asset management program, and masters in computer science organizations should focus on best practices such as inventory management, asset lifecycle management, procurement, and vendor management.

Blog Post written by:
Digital Marketing Institute