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Google Ads Course Certification
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Course Description

Google Ads Course Overview

This course is created with the aim to convert a learner to an industry-ready Google marketing expert. Through the course you will learn and practice with various strategies of Google Ads and you will be able to practice it to master the subject. This course enables you to gain the in-depth knowledge of PPC, Google ad strategies, Google ad campaigns, creation of ad copies and many more.

  • 60+ hours of in-depth learning hours with a PPC expert mentor
  • Online and offline mode of training
  • Practical live training on Google ads campaign running with case studies
  • Weekly internship sessions for live projects
  • Access to premium tools like Google Analytics, Google Tag Manager, SEMrush, etc.
  • Guidance on the creation of google ad copies with help of Canva, InVideo, Wave Video, etc.


  • Free Demo
  • 100% job Assistance
  • Flexible Timing
  • Realtime Project Work
  • Learn From Experts
  • Get Certified
  • Place your career
  • Reasonable fees
  • Access on mobile and TV
  • High-quality content and Class videos
  • Learning Management System
  • Full lifetime access

Who is this course for?

The google ad course is specialization in pay per click marketing. The course is established with the guidance of industry experts and massive 15+ years of practical experience of the mentor to enable the students to be Google ad specialists.

 Two young men in coats browsing the laptop

Why Students?

Being the world’s largest public platform the google has huge opportunities for jobs. Through the course, you will be able to develop skill sets like running and optimizing profitable google ad campaigns, reporting and usage of premium industry tools.

A women wearing saree and browsing the laptop

Why Homepreneurs?

The homepreneurs can learn the essential skills and tools during the course which can help them either create their business place on google or find appropriate job roles in PPC marketing.

A young boy browsing the laptop while sporting a t-shirt, and glasses

Why Freelancers?

The freelancers can join the course to either develop their brand with the help of google ads or to provide the services like keyword research, creating content, creating ad copies, doing competitor analysis and much more.

A professional woman in a coat with her hands folded

Why Entrepreneurs?

Google ads are essential for a business to promote its product or services directly to the right audience on various Google platforms to increase ROI. The course will help you in building a brand, generating leads and increasing sales by choosing the right campaigns.

Google Ads Tools

Google ads can be difficult when it comes to working on multiple aspects and analyzing huge data. We have Brandveda lab constating various google ad tools which do the tasks such as finding seed or vanity keywords, optimizing keywords, analyzing campaign performance, estimating budget, automation and much more.

SpyFuSemrushAhrefsGoogle AnalyticsAnswer The PublicKWFinder
Active CampaignListnrShopifyZapierGoogle AnalyticsGetResponse
KissmetricsJasperSwipe PagesMOZbCastBing Ads

Google Ads Course Certification

Get the certification from one of the best google ads institutions in Ahmedabad. On successful completion of course curriculum, submission of internship project, and appearance in the exam, the Brandveda will present you the course completion certification of Google Ads.

Along with that Brandveda offers following Google certifications like:
Google Ads Display Certification
Google Ads Search Certification
Google Ads – Measurement Certification
Google Ads Video Certification
Shopping ads Certification
Google Ads Apps Certification

Google Ads Course Certification

Batch Details

Classroom Training Offline Classes

Classroom Training

Trainer Led – Offline Classes

  • Duration : 5 Months
  • Thursday, Friday
  • Time : 6:00 PM - 9:00 PM
  • New Batch Starts on

Course Fee: ₹ 24,999

Enroll Now
Live Online Classes

Online Classes

Trainer Led – Live Online Classes

  • Duration : 5 Months
  • Monday, Tuesday, Wednesday
  • Time : 6:00 PM - 9:00 PM
  • New Batch Starts on

Course Fee: ₹ 24,999

Enroll Now
Classroom Training Offline Classes

Classroom Training - Morning Batch

Trainer Led – Offline Classes

  • Duration : 5 Months
  • Tuesday, Wednesday
  • Time : 11:00 AM- 01:30 PM
  • New Batch Starts on

Course Fee: ₹ 24,999

Enroll Now

Google Ads Course Curriculum

Google Ads or previously known as Google AdWords is an advertising platform by Google that helps the business in displaying their ads on the Search engine result page. This course is designed to give you the extensive knowledge about Google Ads. Our course curriculum includes all the aspects of Google Ads.

Google Ads Fundamentals
  • One can create online ad copy on google ads by combining the focused keywords and understanding buyers’ journey and
  • Search Ads campaign & Targeting
  • Goggle search ads are those text ads that one can see on the top or bottom of the search engine result page when a buyer searches for a product or service. The search ad is created by
  • Doing a competitive analysis
  • Understanding buyer’s intent
  • Writing appealing ad copy
  • Targeting branded keywords.
  • Once the ad copy is created, the targeting can be done based on the following groups of audience,
  • In-market audience
  • Demographics based audience
  • Customer matched audience
Search Ads Fundamentals

Google Ads or previously known as Google AdWords is an advertising platform by Google that helps the business in displaying their ads on the Search engine result page. One can create online ad copy on google ads by combining the focused keywords and understanding buyers’ journey

Conversion Rate Optimization & its Fundamentals

Conversion rate optimization is the process of increasing the percentage of conversation or desired actions on the page by analyzing the behavior of website visitors and their actions on a website. The conversion rate optimization strategies,

  • Identify problems by tracking website visitors’ behavior,
  • Do heatmap analysis
  • Landing page optimization, improve website elements to higher traffic and click
  • Work on CTA button strategies
  • Optimizing and refurnishing high performing content on a website
  • Using CRO tools, SimilarWeb, Google Analytics, Heatmap.me
Search Ads campaign & its Fundamentals

Search ad campaign forecasting is using the data derived from various tools such as Google Keyword Planner or Ahrefs or Moz for optimization of running a campaign to maximize the Return on Investments. The search ads campaign can be optimized though:

  • Analyzing the historical data such as average spend, sales, ROI, CRO, CPC, competitors to evaluate the campaign performance.
  • For ongoing campaigns, tools help you in forecasting how a change in one element such as keywords or budget changes the outcome of the campaign.  It also creates keyword lists or estimates budgets or CPC for the business that can help in determining the campaign outcomes.
Display Ads Fundamentals

A display ad is visualized form of internet advertisement aimed to increase reach, brand awareness and visibility. The main type of display ads is banner ads, rich media, interstitial ads, and video ads which use texts, images, gifs, or videos to promote the brand. The display ads targets based on the:

  • Demographic factors – age, gender, locations, etc.
  • Brand based keywords
  • Placement platforms i.e., ideal website to show your ads
  • Based on interest and behavior

Optimization of display campaigns is essential to increase overall ROI. To optimize the campaign you need to follow:

  • Creative ad copy
  • Focusing on in-market and retargeting audience
  • Use relevant exclusions such as demographic or content to get a better value of a replacement
  • Focus on location-based targeting for setting bid amount
  • Create an effective ad schedule
Youtube Ads Fundamentals

Video advertisement gets more attention than any other ad format. YouTube shows a product or service promoting videos to users at the beginning or end or during the video. Various types of YouTube ads are video discovery ads, in-stream ads, bumpers, etc. The YouTube ads are targeted on basis of age, gender, interest, watching history and more. To optimize the campaign:

  • Work on metrics like views, impression, view rate and conversions
  • Good quality custom image
  • Right use of ‘YouTube card’
  • Attach call to action buttons or links
  • Make longer ads

The goal of the YouTube campaign are sales, traffic, application promotions, brand consideration, and promoting local stores.

Google Ads Automative Fundamentals

Running a successful campaign requires hours of working and management on factors like keywords, bids, ad copy and more. Google ad automation means controlling the google ad with help of machine learning or custom scripts. To set up google ads, one needs to work with:

  • Google’s built-in automated rule
  • Custom scripts
  • Using tools like swydo, Reporting Ninja, WordStream PPC adviser, etc.

The Google Ads automatization helps businesses in,

  • Saving time on campaign management and optimization,
  • Scaling PPC campaigns at a maximum return on ad spent (ROAS)
  • Automation of bid management
  • Readily available reports on campaign performance
Google Shopping Ads Fundamentals

Google shopping ads or product listing ads are the product promotions ads shown on google ad network and google shopping with details like product image, pricing, brand name, reviews and offers. The shopping ads help the business

Google Ads Retargeting Fundamentals

Google retargeting or google remarketing is a technique of showing ads to your site visitors on other Google platforms such as Gmail, YouTube and other GDN platforms. To conduct the retargeting campaign, a website owner needs to add a retargeting tag or pixel code to your website which helps in creating retargeting audience list of visitors who visits your website. The google retargeting ads help the business by:

  • Increasing the click-through rate
  • Option to personalize offers
  • Saves on the budgets
  • Higher rate of conversion and ROI
Campaign Optimization Fundamentals

Campaign optimization is an important process to rework the key elements of the campaign to maximize the revenue from the campaign. Forecasting charts of running campaign shows the change in the revenue or conversion by updating elements like keywords, bid or budget. The campaign can be measured with the following KPIs:

  • Average clicks through rate (CTR)
  • Changes in conversion rate
  • Cost per click
  • Cost per acquisition
  • Revenue generation or ROI
Conversion Tracking Fundamentals

Conversion can be defined as any meaningful action taken by a customer after seeing an online ad. Conversion can be downloading of E-book, subscribing to your channel, viewing the webpage of your site, etc. Through conversion tracking, you can identify from which ad campaign or platform, what action the user has taken, cost of conversion, etc., These data help in optimizing conversion rate and cultivating higher revenue. The main benefits of conversion tracking are:

  • Helps in understanding ROI structure,
  • Knowing what kind of creating copies works
  • Enhancing user experience.
Native Ad Fundamentals

Native advertising is an advertising concept based on creating linkage ad copies that match the content style and webpage style that make an ad look like regular content. Native ads affect intensively on increasing brand visibility, new leads, and sale. A few examples of native ad platforms are Redirect.com, Outbrain, Nativo,  Gravity, Triplelift, etc. Following are the main types of native ads:

  • Recommended content/ post
  • Sponsored content
  • Product reviews
  • In field social ads

Learn amazing techniques to create, refine, optimize & convert laser-target

Brandveda's Growth Road Map

Internship Sessions conducted by Brandveda


Through the internship, the students work on various projects and assignments. Where they learn, digital marketing website development, video editing tools, content writing, campaign running and paid ads etc.

Brandveda Introduces Exclusive Launches

Exclusive Launches

Brandveda introduces advanced digital marketing programs through exclusive launches such as Taboola ads, Quora ads etc. These digital marketing classes are for the present as well as for alumni also to boost their knowledge.

Workshops Organized by Brandveda

Resume workshops

The resume can make or break your career within moments. We organize digital marketing workshops where students can learn about how to represent their skills, experience and themselves through their resumes.

Brandveda provides Interview preparation trainings

Interview preparations

The interviewer interviews for extraordinary elements in the job seeker. The institute arranges the mock interview rounds for the students and offers room to grow

Brandveda Assist 100% Job Placement Assurance

Job placement

Brandveda has 100+ placement partner who offers various roles and job positions to the students through the campus and in company interviews.

Brandveda always comes up with career councelling sessions

Career Coaching

Assisting the students with their career building, offering career counselling for choosing the job according to their specializations and clearing the career blockages.


Saurabh Pandey

The trainer, Saurabh Pandey hasbeen closely working in the industry for the last 15 years. His vast experiencewith google ads has transformed more than 50000+ students into PPC and GoogleAds Experts. He guides students through various techniques where they can learngoogle ads retargeting, campaign management so that businesses can be easy tofind on various search engines. The mentor has mastered the Google Ads andCampaigning skills like Search ads live campaign, Conversion rate optimization,Display ads, youtube ads and the important one -motivational and enthusiasticapproach for the students.The vision of the trainer is to enable students to bePPC experts and the best digital marketing professionals.
About Company
Mr. Saurabh Pandey CEO and Founder of Brandveda

Student Video Testimonials

Brandveda is the best digital marketing institute in Ahmedabad because of its talented students. Let’s take a quick look at what our students have to say about their experience at Brandveda.

Students' Reviews & Ratings

Listen to what students talk about their surreal experiences with Brandveda, 1300+ google reviews and 5-star ratings aspire us to be better than best!

I had an Enriching and inspiring experience here at brandveda institute. The team of brandveda is so passionate and dedicated that makes learning more informative and Saurabh Pandey sir is highly enthusiastic and versatile. He always motivates and keeps up the momentum of learning.
Google Review and Rating given by Nidhi Sharma
Nidhi Sharma
I must say not one of the best but according to me the only institute to learn digital marketing course. Saurabh Pandey sir is teaching  with so much enthusiasm that we can learn the fundamentals very easily. Brandveda really deserves 10 stars but Google has given option of only 5.
Google Review written by Kinjal Vyas
Kinjal Vyas
It was a great experience. Best classes I have ever interacted with 🙌💯. Special mention to the mentor Saurabh Pandey sir he is just too good 👏. Thank you for guiding 🙏.
Google Review given by Aditya Mehta
Aditya Mehta
Best place to learn Digital Marketing. Saurabh Sir is a heart and brain of the institute. Teaching method is top notch. I fell in love with DM. Advanced Digital Marketing Analytics program is way to go. The program has been structured very well. It covers all aspect of DM. I would recommend that if you are looking for DM course, BRANDVEDA IS WAY TO GO!!
Google Review written by Ronak Patel
Ronak Patel


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Frequently Asked Questions

1. What is Google Ads?

Google Ads is a product from google which an individual can use to promote their business and advertise on Google. You can create awareness, get help in selling products and services and increase the traffic to your website. Google Ads are very important for any business as it helps you increase your business altogether. Everyone searches for a query on google. Even if the smallest percentage of the searches are related to your business, Google Ads can increase the reach to these search queries and engage with these lot of people.

2. What is the job guarantee in Google Ads?

Brandveda provides 100% placement guarantee. Besides, the demand of a Google Ads specialist is highly increasing as every business is now increasing their online presence to their maximum. During this cut-throat competition era, one needs to increase their online presence and compete in the market with maximum efficiency. Due to this competition, the demand of a Google Ads specialist has reached to a level that anyone with basic knowledge of Google Ads can get a job. However, Brandveda provides you with specialist knowledge which can easily boost your career.

3. Do you provide certification after completion?

Absolutely. Brandveda focuses on to make the best of a Google ads specialist out of learners. Brandveda will provide you with a Certificate of Completion which will add a lot of value to your resume.

4. What is the salary package one can expect after the completion of the course?

If you are a fresher in this field, you can easily bag nearly Rs. 2.8 lakhs annually. The salaries can increase up to Rs. 5 lakhs in 2 years of experience. At a bigger company, a Google ads specialist can get a good package of Rs. 10L – Rs.15L annually. The graph of progress will keep going upwards in this field.

5. What is PPC?

PPC stands for Pay-Per-Click. It is an online model in which advertisers pay the publishers every time an ad is clicked on. It is a model offered by search engines like Google Ads, social media sites like Facebook. It is a model which is beneficial for both, advertisers and the publishers as it provides an opportunity to advertise products or services to a specific type of audience.

6. What is the duration of the Google Ads Course?

Google Ads Course of Brandveda takes about 36 hours to complete. So in about 2 months of regularity, you can complete the Google Ads course in the best training institute in Ahmedabad.

7. Are the classes live or recorded?

The classes are live and recorded. The lectures which are missed by you can be recovered later on through the recorded sessions. We believe that the more a student attends the live lectures, the more it will be easier as the doubts can be cleared on the spot.

8. Can i pay fees in installments?

At Brandveda, we provide 3 types of instalments plans so that you can plan your finances accordingly.2-month instalment plan3-month instalment plan6-month instalment plan

9. What if i miss the session?

All the session which goes live are also recorded and uploaded on a specific website which will be provided to you once the course starts. So, if you miss a session, don’t worry, we got you covered. You simply go to the given website and watch the missed lecture and complete your curriculum.

10. Are we going to work on a live project?

Yes. Brandveda focuses on providing with not only theoretical but practical knowledge as well. At Brandveda, you will be given a particular website for whom you have to start a campaign and keep a supervision at the metrics the campaign provides