October 21, 2025

Roobet guidelines that all marketing affiliates must know

Blog Post written by:
Brandveda

Affiliate marketing is a performance-based partnership where individuals or organisations promote a brand’s services and earn commissions for driving traffic or conversions. In the casino industry, affiliates help gaming platforms like Roobet reach new audiences through responsible and compliant promotions.

Roobet values honest and fair marketing from all its partners. The site created guidelines to help every affiliate promote the brand safely and in compliance with various regional restrictions. Each campaign must adhere to responsible gambling rules and align with Roobet’s brand values.

Screenshot in Roobet’s affiliate page 

Affiliate marketing is a performance-based partnership where individuals or organisations promote a brand’s services and earn commissions for driving traffic or conversions. In the casino industry, affiliates help gaming platforms like Roobet reach new audiences through responsible and compliant promotions.

Roobet values honest and fair marketing from all its partners. The site created guidelines to help every affiliate promote the brand safely and in compliance with various regional restrictions. Each campaign must adhere to responsible gambling rules and align with Roobet’s brand values.

Here are the guidelines for marketing Roobet as a crypto casino affiliate:

General pointers for Roobet marketing

Roobet, a leading crypto casino operated by Raw Entertainment B.V. under license OGL/2024/687/0427 issued by the Government of Curaçao, maintains strict standards for all affiliate partners. Affiliates are expected to comply fully with Roobet’s terms and regional advertising regulations. Any breach, whether intentional, by error, or through neglect, may result in immediate termination of the affiliate partnership.

All affiliates must adhere to Curaçao eGaming (CEG) guidelines on responsible gambling and ethical marketing. Promotional content must meet international compliance standards and follow the latest Roobet affiliate program updates provided during onboarding.

Roobet’s range of services that the affiliate can market 

Only approved marketing materials supplied or authorized by Roobet are permitted. Any unapproved or outdated promotional content must be removed immediately once identified to maintain compliance with Roobet’s brand and licensing obligations.

Roobet strict age restriction

No marketing content should feature or target anyone under 18 years old. Every affiliate must include a visible warning of ‘+18’ (+19 for Ontario) on social profiles. Avoid visuals, text, or themes that appeal to children, such as cartoons, fantasy icons, or playful styles. Avoid placing ads in media aimed at younger audiences, like YouTube Kids. 

An age banner can be placed on every piece of content. In cases where the age group of the audience is unclear, contact Roobet for approval before posting. Include visible messages promoting safe gambling, such as ‘When the fun stops, stop’, and ‘www.begambleaware.org’. 

Social responsibility policy

Affiliates must ensure that all content aligns with cultural and religious values in each region, avoiding anything that could cause offense, bias, or harm. Every message should promote fairness and safe, responsible entertainment.

Gambling should be presented as a fun and responsible activity, not as a career, investment, or quick way to earn money. Influencers and public figures involved should promote enjoyment and responsible play, never claiming that gambling or Roobet led to their success.

Responsible gambling practice

Marketing must show gambling as entertainment and ensure that every content encourages balance and control. Gambling should never appear as a solution to problems or as a way to improve one’s life. 

An example of a violation of this is Casino Plus’ ads, which promote gambling as a life-changing opportunity. The message must always highlight safe and moderate gaming. 

Market with care as a Roobet affiliate

Being a Roobet affiliate means more than just promoting a top crypto casino. It’s about building trust, transparency, and long-term success. By following these marketing guidelines, affiliates help create a safe, responsible, and enjoyable gaming environment for all players. 

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Affiliate marketing is a performance-based partnership where individuals or organisations promote a brand’s services and earn commissions for driving traffic or conversions. In the casino industry, affiliates help gaming platforms like Roobet reach new audiences through responsible and compliant promotions.

Roobet values honest and fair marketing from all its partners. The site created guidelines to help every affiliate promote the brand safely and in compliance with various regional restrictions. Each campaign must adhere to responsible gambling rules and align with Roobet’s brand values.

Screenshot in Roobet’s affiliate page 

Affiliate marketing is a performance-based partnership where individuals or organisations promote a brand’s services and earn commissions for driving traffic or conversions. In the casino industry, affiliates help gaming platforms like Roobet reach new audiences through responsible and compliant promotions.

Roobet values honest and fair marketing from all its partners. The site created guidelines to help every affiliate promote the brand safely and in compliance with various regional restrictions. Each campaign must adhere to responsible gambling rules and align with Roobet’s brand values.

Here are the guidelines for marketing Roobet as a crypto casino affiliate:

General pointers for Roobet marketing

Roobet, a leading crypto casino operated by Raw Entertainment B.V. under license OGL/2024/687/0427 issued by the Government of Curaçao, maintains strict standards for all affiliate partners. Affiliates are expected to comply fully with Roobet’s terms and regional advertising regulations. Any breach, whether intentional, by error, or through neglect, may result in immediate termination of the affiliate partnership.

All affiliates must adhere to Curaçao eGaming (CEG) guidelines on responsible gambling and ethical marketing. Promotional content must meet international compliance standards and follow the latest Roobet affiliate program updates provided during onboarding.

Roobet’s range of services that the affiliate can market 

Only approved marketing materials supplied or authorized by Roobet are permitted. Any unapproved or outdated promotional content must be removed immediately once identified to maintain compliance with Roobet’s brand and licensing obligations.

Roobet strict age restriction

No marketing content should feature or target anyone under 18 years old. Every affiliate must include a visible warning of ‘+18’ (+19 for Ontario) on social profiles. Avoid visuals, text, or themes that appeal to children, such as cartoons, fantasy icons, or playful styles. Avoid placing ads in media aimed at younger audiences, like YouTube Kids. 

An age banner can be placed on every piece of content. In cases where the age group of the audience is unclear, contact Roobet for approval before posting. Include visible messages promoting safe gambling, such as ‘When the fun stops, stop’, and ‘www.begambleaware.org’. 

Social responsibility policy

Affiliates must ensure that all content aligns with cultural and religious values in each region, avoiding anything that could cause offense, bias, or harm. Every message should promote fairness and safe, responsible entertainment.

Gambling should be presented as a fun and responsible activity, not as a career, investment, or quick way to earn money. Influencers and public figures involved should promote enjoyment and responsible play, never claiming that gambling or Roobet led to their success.

Responsible gambling practice

Marketing must show gambling as entertainment and ensure that every content encourages balance and control. Gambling should never appear as a solution to problems or as a way to improve one’s life. 

An example of a violation of this is Casino Plus’ ads, which promote gambling as a life-changing opportunity. The message must always highlight safe and moderate gaming. 

Market with care as a Roobet affiliate

Being a Roobet affiliate means more than just promoting a top crypto casino. It’s about building trust, transparency, and long-term success. By following these marketing guidelines, affiliates help create a safe, responsible, and enjoyable gaming environment for all players. 

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