Brandveda, a premier institute for digital marketing, recently conducted an insightful workshop on How to Harness the Power of Artificial Intelligence (AI) in Digital Marketing at Geetanjali University. The keynote speaker at the event was Brandveda’s CEO and Founder, Saurabh Pandey, who touched upon various aspects of AI in digital marketing.
At the workshop, Mr. Pandey discussed how AI has revolutionized digital marketing and how it can be leveraged for maximum success. He shared practical tips on how brands can use AI to acquire customers faster through customer segmentation, content optimization and personalization. He also talked about strategies that help marketers analyze data and develop insights for efficient campaign planning and execution to drive maximum ROI from campaigns.
The workshop highlighted the importance of leveraging machine learning algorithms such as natural language processing (NLP), image recognition and computer vision for successful digital marketing campaigns. It also discussed how AI-based tools like Chabot can be used for better customer engagement by understanding customer behavior patterns and responding quickly to their needs.
The attendees gained valuable insights into using AI-based technologies such as predictive analytics to identify customer preferences, optimize targeting efforts and maximize conversions through automated campaigns on search engines or social media platforms. They were also given tips on using personalized content such as personalized emails or website messages based on customer data insights generated by artificial intelligence tools.
Overall, the workshop proved beneficial for students from Geetanjali University who gained a better understanding of how they could leverage artificial intelligence in their future endeavors in the field of digital marketing. The attendees left feeling more confident about using AI-based techniques for greater success in their future projects and campaigns.
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