Brandveda, a digital marketing institute recently hosted a workshop on the role of Artificial Intelligence (AI) in social media marketing at Parul University, Gujarat. The event was attended by students and faculty from the university as well as professionals from the industry.
The speaker of the workshop was Mr. Saurabh Pandey - an industry expert of digital marketing with 18+ years of experience and who has trained 50,000+ students. He provided insights into topics such as how AI-driven algorithms improve targeting accuracy and reach more relevant audiences on social media platforms, optimizing ad content using artificial intelligence, and leveraging AI-based analytics dashboards to track performance and optimize campaigns.
Mr. Pandey shared his experience in implementing advanced data analysis techniques to reach customers efficiently through social media marketing. He emphasized that Artificial Intelligence can help marketers create content more effectively, schedule posts better, target their audiences more precisely, track performance accurately, optimize campaigns for maximum ROI and much more.
The attendees were also given an overview of how AI is transforming social media marketing and equipped them with the knowledge to use it for their businesses. They were able to learn about best practices in using AI for effective social media campaigns as well as how to leverage AI-based analytics dashboards to measure success against goals set before launching a campaign.
The workshop ended with a Q&A session where attendees got direct answers from Mr. Saurabh Pandey regarding any doubts or queries they had about artificial intelligence in social media marketing. This interactive session helped participants gain practical insights on how they can leverage Artificial Intelligence for their own benefit when it comes to managing their business’s presence on various social media platforms.
Brandveda remains committed towards providing quality education and industry insights on digital marketing trends through workshops like this one which aim to equip participants with the knowledge they need to succeed in this constantly evolving field.
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