Digital Marketing

5 Reasons Graphic Designers/ Freelancers Should Have a Digital Marketing Skill Set

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Digital marketing has become one of the most popular and lucrative fields globally. As a result, there is a high demand for professionals who understand using digital tools and platforms to attract and engage customers. As a result, the number of people pursuing degrees in digital marketing continues to grow. It has become a field where growth is rapid, and careers get boosted significantly.

Digital marketing is an essential skill for any designer/freelancer. As the world becomes increasingly digital, everyone needs to be digitally savvy. Anyone who knows graphic design can combine their skills with digital marketing and reach a new level. The designing perspective and the marketing perspective will help you create the best ad copies for the campaigns. Moreover, digital marketing will also help you establish your brand.

The digital market is expanding rapidly, and designers with a strong understanding of how the Internet works can be highly effective in this new frontier in advertising. In addition to earning a good income from their particular skill set or style, they get access to materials that are not released publicly (digital portfolios etc.). To advance professionally without being forced into competing against another designer within most clients' budget range.

If you're a freelancer, you should learn digital marketing as it is one of the most profitable fields of 2022. With the growth and potential visible in digital marketing, freelancing in this field will increase your revenue and help you stabilise your finances.

Here are 5 good reasons why you should have digital marketing skillset:

An Essential skill for any marketer.

Freelancers and small business owners may not realise it, but being able to use digital tools and platforms is a must. Digital marketing is not just for large corporations; it's for anyone who wants to reach and engage their customers. If you want to sell your products or services, or if you want to be able to reach a larger audience, then understanding digital marketing is essential. Moreover, the scope of Digital marketing increases with the skills of Graphic Designers.

Digital marketing includes marketing communications such as email, websites and online ads. But it also includes non-communication forms of marketing such as product reviews, product demonstrations, and social media. Although many may argue that these non-communication forms of marketing are not "real" or "serious" marketing, the key is that they create an impression and direct the consumer to your website.

High in Demand.

Everyone wants the ability to use digital tools and platforms, which means there is a high demand for skilled digital marketers. Digital Marketing is one of the fastest-growing jobs in America. That's because businesses realise that digital marketing is essential for their survival. They need to update and modernise their marketing practices to keep up with the rapidly changing digital landscape.

The need for digital marketing professionals is incredibly high right now. With so much change happening globally, it's more complicated than ever for marketers to gain customers' attention. And with the evolution of the Internet and new channels of distribution, consumers have more options than ever for buying their products.

Offers great opportunities for freelancers.

As a freelance marketer, you have many opportunities to use your skills. You can work for a company that needs help with its marketing strategy. You can help a small business create an effective digital presence. You can also work on personal branding and developing your own online identity. The opportunities are endless!

One of the best things about digital marketing is choosing which projects you work on. You don't have to work for large corporations with strict hiring requirements, and you can pick and choose the projects you want to work on. You also get to work on projects that are interesting to you, which means you'll be learning and growing as a marketer.

There are many ways to get started with digital marketing. For example, you can build an online portfolio, create a YouTube marketing video, and post images and short videos on social media. Then, with a bit of effort, you can build a solid digital presence that allows you to promote your services quickly.

A growing field, which means more jobs in the future.

The field of digital marketing is expanding at a tremendous pace. That growth means more jobs for designers/freelancers, which means more opportunities to use your skills and make money. According to a report, the digital marketing industry is expected to grow 8% over the next five years, resulting in more than 300,000 jobs by 2027. That's huge!

The need for digital marketers is likely to increase because of the increasing use of digital technology in almost all aspects of life. From the way we work to the way we play, digital technologies infiltrate almost every aspect of our lives. As a result, consumers' expectations of digital experiences are rising.

You'll want to make sure you keep up with the latest in digital marketing trends because those are the trends that will help you thrive in this field. Also, consider obtaining a digital marketing certificate to ensure you're at the top of your game.

Many online courses and programs will give you digital marketing knowledge. But if you're interested in a more hands-on approach, a certificate program may be just what you're looking for.

Some people may think that working in digital marketing means you're just selling someone else's products or services. While this can be part of your experience, it is essential to remember how your knowledge and skills can benefit other organisations.

For example, digital marketing experts are needed in various industries such as advertising agencies, entertainment companies, film production studios, print and manufacturing businesses, retail shops, banks, software development, clinics, crisis centres, charities and more.

Most major brands have teams just to promote the product and company's domain online. In addition, there are teams set up just for link earning (SEO technique) so that the domain can come upfront in front of the competition. You can get the marketing insight and intelligence once you are in this domain as it covers all the activities which relate to anything close to marketing. Digital marketing has proven to be one of the most necessary activities of a company in this era & with the growth of this field, more and more opportunities will slowly emerge and boost your career.

Digital marketing is a great way to make money as a freelancer.

Freelancers, like anyone else, can find themselves in a rut. They often do the same old thing, with no money coming in and bills to be paid. That's why it's so important to keep your skills fresh. You don't want to be stuck in a job you hate because you can't find anything else. But you also don't want to be stuck doing the same thing day in and day out. That's why it's crucial to diversify your skillset.

One great use of your digital marketing skills is to promote your products and services. For example, if you own a design business, you can create custom logos and graphics for your clients. You can also create marketing materials for your services and create a website for your business.

For any freelancer or designer, their primary source of income is through the projects and clients they have in their portfolio. With digital marketing as a skill, you can increase your horizon of knowledge and offer another set of skills to your clients. Digital marketing freelancers make a tremendous amount of money as it is a particular skill to master. People want to pay you money if you have the skills in the market. However, they also want the results. Without results, your clients will not give you the money you want. You have got to understand that it is an era of cut-throat competition. So, learn digital marketing, but learn it to become the master and expert.


Digital marketing is a great way to make money as a freelancer. You can use it to promote your products and services or your clients. Digital marketing offers many opportunities for passive income, so it's a great way to stay afloat while you explore other possibilities. If you want to grow and add value to who you are, upskill yourself in this beautiful field by enrolling in a digital marketing course, as you will learn some great ways to engage and promote your business online. It will help you to grow exponentially. Digital marketing is a hot topic right now, with many people wanting to engage in it and get ahead of the digital curve. One way to do this emotionally involves selling services or products based on social media platforms such as Facebook and Instagram.

Blog Post written by:
Digital Marketing Institute