Digital Marketing

Career Scope of Digital Marketing in India: Salary, growth and more!

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Modern information sources are online, and in order to reach customers, latest trends and create brands, internet or digital marketing is essential. With a degree in digital marketing, one can work as a digital marketer, online advertiser, and expert in social media to study, research, and create compelling digital content. Given below is a step-by-step guide for those who wish to have a career change in digital marketing, this step-by-step guide explains the salary and job designation structure under the department of the digital marketing industry. It would give you a detailed explanation of the career scope of digital marketing in India.

Why learn digital marketing?

Today, companies are waking up every day to the fact that the digital marketing industry is very relevant and is no longer an option. Times of India has reported that by 2022, Digital Marketing would generate 2.5 Lakh jobs within India and for that various digital marketing courses (which provide online courses as well) and digital marketing agencies are available. Look at how JIO penetrates the market as Airtel reduces prices. Do you remember the last time you concentrated without switching channels on those newspaper ads or TV commercials? Well, there’s a paradigm shift in how people consume knowledge.

When we look at the numbers globally, here’s a statistic depicting the growth of internet users worldwide over the years along with predictions for the years. This chart represents the latest trends and shows how internet users are increasing day by day. The sales pitching standard of today is driven by the people for the people. People trust your words more than the news or television channels. As of January 2022, India has about 400 million+ Facebook users, and this figure is an indicator that approximately 50% of India’s Internet-using population wants to network. About 103.5 crore people in India are using mobile phones today. The days are gone when people used their landlines. Smartphones in today’s world are omnipresent!As digital marketing grows in popularity, businesses need digital marketing experts and professionals. Although we have left the pandemic behind, the job market continues to focus on digital and technological skills. When a Digital Marketing Company in India or a leading brand looks for candidates, they look for talented people who are good at digital marketing. We tweaked the section that talks about the pandemic and remote work. It's fair to say that we have left behind the pandemic, and companies are looking for individuals with good skills in digital marketing.

Therefore, it is a good idea to start learning digital marketing skills and pursue a digital marketing career. Another benefit of entering this space is that if you are a seasoned digital marketer, you can expect to get high-paying jobs at top companies.  

According to the Goldman Sachs report, the scope of digital marketing careers in the Indian Internet industry alone is estimated to be worth $160 billion by 2025, three times its present value. So, on a global scale, that number is at least tripled. Many companies are shifting their focus from previous traditional marketing to digital marketing.

For any company, marketing plays an important role in building relationships between customers and the company's market products. Marketing is the first impression you make on customers and how they learn about your company's products or services. When your product is sold or promoted to the right target audience, you can achieve the desired results and motivate customers to purchase your product. The next section explains why you need digital marketing. This blog will later describe the scope of digital marketing in India.

Benefits of Digital Marketing

User friendly

Modern digital marketing tools are simple compared to traditional marketing methods. You can develop your own strategy to impress your customers as digital marketers. This technique doesn't require much effort and just requires a little creativity to grab your audience's attention.


Digital marketing is more accessible than other marketing methods compared to traditional marketing methods such as radio and television marketing and print advertising.


Increase connectivity through digital marketing. Most people are busy with their cell phones and laptops, so digital marketing can help you see ads and remind you of your products. Through social networks, you can promote the latest products and communicate effectively. It also expands the future scope of digital marketing.


The best influencer method you can use in digital marketing. You need to follow the right marketing strategy to help people find your product while keeping it easy to find and attractive. Visit this blog to see the key differences between traditional marketing and digital marketing!


Digital marketing can help you grow your business and expand your customer base. Internet access alone will enable you to communicate with millions of people around the world, which will lead to business expansion.


After all, what a company wants is profit. Digital marketing and its methods, when used correctly, can help any company compete with its competitors, reach new heights and achieve the desired profits.Now that you understand why businesses should use digital marketing, it's time to look at the future scope of domains in India and digital marketing job listings.

How to select a digital marketing institute?

Yes, programs for digital marketing are highly focused. They flow through a digital lens of basic principles, ideas, and methods of advertisement. By using internet marketing tools, networks, and platforms, you can learn how to optimize reach.The best digital marketing course and digital marketing services will give you new skills in the segments of Copywriting, SEO, PPC, email marketing, mobile marketing, analytics, content management, and social media are covered by a digital marketing degree.Most colleges and universities allow students to pace their courses individually, taking every term as many or as few classes as they want. Many schools require students to participate in cohort learning, taking one or two classes at a time and progressing at the same rate as their peers through the degree.

What can I do with a digital marketing course?

The courses in digital marketing are preparing students for diverse and growing careers to become digital marketers. Web marketing, social media management, content writing, and web development are a few opportunities. The BLS projects web developer positions to grow 15% through 2026. In addition to courses in business administration, marketing, and IT, graduate degree programs emphasize leadership skills, equipping students to take on positions as project managers and program managers. As businessmen, consultants, and post-secondary teachers, they may also pursue careers

Don’t need a degree to enrol yourself on a digital marketing course!

Between conventional marketing and digital marketing, there is a lot of difference. When we struggled with traditional marketing tactics, the MBA was mandatory. But the rise of digital marketing means that marketing experts are getting the best business positions and gaining an advantage over fellow sales professionals.Digital marketing does not need these prerequisites, unlike other careers where you need to complete your degree or diplomas to start your career. The digital world provides great opportunities to begin your future digital marketing career without even joining the workstations.You don’t need to be trained in digital marketing with an MBA degree. In this marketing age, digital marketing is a different topic. Many digital marketers do not have an MBA degree, and in their field, they are very successful.There are many online marketers who are not seeking an MBA but who are still successful and hold a good place. Digital marketing is the latest marketing technique to help you promote your brand and service across digital devices, much better than any other marketing technique. Digital marketing is all about practical skills, but completing the MBA degree in digital marketing is not compulsory.MBA is a plus point in your career, but if you’re a digital marketing expert or want to be a digital marketing expert, it’s a total waste. So even if you seek an MBA degree, you can learn the skills of digital marketing to accelerate your career growth. “According to a survey conducted by The Associated Chambers and Industry of India (Assocham) in April 2016, 93% of MBA graduates are unemployed in India.” The main reason for this is the disparity between relevant skills in education and industry. Through their theoretical aspect, MBA students are fine, but they have less practical experience and exposure to applying the theories they have studied.We don’t live in an era where you need an MBA to speed up your marketing skills, but what you do need is to get yourself enrolled with one of the best digital marketing training institutes.Today, the marketing industry is searching for students with specific talent in line with their company so that they can boost their leads, expand their business further, and increase their sales and earnings. The world of marketing has now shifted.What are you going to need in marketing? You just need to know your product or service better and what makes people buy from you. You should understand your market and explain the methods of purchasing your product from your clients and men. This technique can be learned practically and creatively with SEO courses, or digital marketing courses.You can start blogging and focus on building a larger base of fans. By taking an online test like the Google Analytics Test, you will test your knowledge and skills. Once you have completed the test successfully, you can add your certificates to your social media accounts, such as LinkedIn, so recruiters can view your profile and even shortlist you.

Future of digital marketing career in India

A recent year-end survey by LinkedIn showed that two of the top five job-related skills are in internet marketing: marketing campaign management and marketing for SEO / SEM. Research from McKinley Research Partners in 2017 showed that 56 per cent of the businesses surveyed want digital marketing expertise employees. It is one of the most searched jobs at the moment. It is also in the top 10 high-in-demand jobs on LinkedIn.A good digital marketing course will make you excel and get you in shape for the future and provides you with digital marketing certification, with above-average recruitment in skills such as content creation and social media. Nonetheless, recruiting is below average for classic marketing skills, such as direct response and project management.A degree in digital marketing prepares professionals from the web strategist to the social media marketer for almost any role in the world of internet marketing. The advanced degree also offers a route to marketing or leadership roles, such as an online advertising manager or digital sales manager.Change your career to digital marketing. Today companies are where their consumers are! Here’s a list of the various digital marketing jobs for freshers and experienced professionals in India available for those seeking a career in this arena:

Digital Marketing professions

  • Digital Marketing Manager
  • Digital Marketing Specialists
  • Content Marketing Manager
  • online marketing
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers/content writers

Now that you've seen how important the digital marketing ladder is to the future, you're ready to see what awaits those who practice great digital marketing strategies and tips in the future. future. Now you know that digital marketing is all we have today.Traditional marketing methods are not commonly used and more and more people are investing in the online world. Therefore, digital marketing can be considered one of the main trends of the future. With the technological advancement of the world, new developments and updates are inevitable.Artificial intelligence is one of the fastest-growing trends in the marketing world. With the help of artificial intelligence, today's businesses and brands can know exactly what they want. It has also boosted the reach of digital marketing globally.Before long, we might even see the field take world leaps with the help of artificial intelligence, that's for sure. Another new breakthrough has taken place and that is the introduction of voice search for everyone. Customers can now make sure they don't have to enter things they want to know or buy. It has also led to many advancements in the field of digital marketing. The more these companies know about people's needs and requirements, the better they can meet their needs. Digital marketing efforts can also be boosted in the best way. Doesn't all this seem to maximize future digital marketing reach? In addition to great job opportunities, there are also flexible work schedules. The set of skills and tools required for specialization are fundamental. Its main feature is that it is not limited to a few areas of work, but new creative and diverse fields are growing: influencers, YouTubers, executives, SEO analysts, and more. It also includes video editing skills. The digital marketing ladder of the future shows the numbers. and great success ratio. Indeed, it not only increases the employment rate but also helps the national economy by improving the profile of high earners.

Bonus Read: Digital Marketing webinars to watch

Career objective for digital marketing executive

If you have 5 + years of digital marketing executive and ventures showing you’re a digital marketing professional, you’ll be quickly employed. Executives in digital marketing are in immense demand, and companies in various industries are looking for such talent.Salary: These digital marketing experts ‘salary range is between 15 and 20 Lakhs INR per year. But in some businesses, it can go as high as 40 Lakhs plus equity and in very small start-ups as low as 8 lakhs per yearResponsibility:Digital marketing executives are expected to lead the digital marketing team and report to the V.P. Marketing in the business for which they operate and to help with building digital marketing strategy. DMM is a position of mid-senior manager. It is the duty of digital marketing managers to pull together the various components of digital marketing and make it effective. We are the only people capable of creating an integrated program in digital marketing.

Why do referrals matter in marketing?

Referrals matter because people ask each other when they want recommendations on products, services, and experts. Not only do they ask, but they often act on advice from their friends and family.Any business can use referral marketing software to set up and manage their own referral programs to take their business to the next level.

What is a referral program?

The best way to get referrals is to offer exceptional products and services. When your offerings impress your customers, they’ll be happy to refer you to others in need.

Content marketing manager

Marketing content managers are responsible for marketing and writing quality content. Marketing material covers blog management, copywriting web pages, email communications, drip marketing campaigns, a bit of PR, eBook publications, video marketing, and guest blogging for the social media platforms. Executives of content marketing report to digital marketing executive or marketing head / VP. Managers of content marketing can be authors on their own or they can manage a team of content writers.Content writers reporting to content marketing managers are freelancers who write content by working from home or a part-time job. On average, content marketing executives receive about 10-15 lakhs a year. For such a job, the experience required is 3-5 years.

Inbound marketing manager

An Inbound Marketer and Content Marketer’s roles overlap. An Inbound Marketing Manager will be more responsible for managing the sales funnel at each point. Inbound marketing is a vital component of drip marketing, lead nurturing, and conversion rate optimization.An Inbound marketer should build a consumer attraction strategy. Content marketing is one of the incoming marketing strategies. While the inbound marketing manager develops a plan for attracting customers through content marketing, the content marketing manager will concentrate on executing the strategy.

Email marketers

Email marketers create email marketing campaigns to promote products, pages, or services in order to generate leads. Salaries for email marketers range from 2.2 LPA to 10 LPA. The average salary for professionals with 3 years of experience is £5 LPA. Email Marketing The time and effort spent on different media marketing methods are illustrated in the image above. As you can see, only 17% of communication channels work in the traditional way, while the rest work with other digital marketing techniques. It also means a great future for digital marketing in India.

Social media marketing manager

Enrolling yourself on a good digital marketing course will guide you with the step-by-step theory of segmentation of categories or job duties aligned for a social media marketing executive or manager and provides great career opportunitiesThere are two categories of social media marketing. Spreading owned content via social media channels is one of the regions. The content manager or a member of the content marketing department can also do this. Yet managing paid social media ads needs some experience. they create social media strategies as well. Advertising on Twitter, and running social media campaigns, for example, has now become a complicated task. New features and targeting options are added daily and it cannot be managed on its own by a content marketing manager or digital marketing manager. The social media manager also helps with guiding and giving flow to the social media marketersThe main task of social media marketers is to run campaigns, create strategies and increase traffic and leads on the website through mediums like desktop and mobile devices

Search engine marketer

Search engine marketing is one of digital marketing’s main essence, you can enhance your skillset through the best SEO training institute. Search engine marketing is a broad term for defining marketing through search engines, but because Google is the largest search engine – the marketing of search engines almost always refers to marketing via Google Ads. If it’s a small business, the digital marketing manager himself takes care of the search engine ads. Sometimes it is outsourced to a digital marketing agency that takes care of the marketing campaigns of the search engine for a fee.Marketers of the search engine must refer to managers of digital marketing. A search engine marketer’s goal is to bring from the marketing budget the target number of leads and clicks. dealing with keyword research strategies. Most of the work involves evaluating ad campaigns, bid management, keyword analysis, ad copywriting and split checking.

Search engine optimizer executive

In order to enhance your skills in the search engine optimization segment, you need to educate yourself with the best SEO training institute it will teach you whether you should be spending money on Google AdWords ads, one can get free traffic from Google. An SEO expert or SEO executive’s job involves keyword research, optimizing user experience, using webmaster tools from Google, indexing pages, managing duplicate content, etc.

Conversion rate optimizer

Optimization of the conversion rate is the art of rising the conversion ratio at each point of the marketing funnel. In the digital marketing department, the CRO specialist can be just another person, but he/she must work with different people. For example, the inbound marketing manager can be supported by a CRO specialist to build landing pages that convert well.


Candidates who have completed the digital marketing course can start a blog and can post on various social media platforms about digital marketing blogs. Currently, many blogs are running on the front page of Google. If your site appears on Google's first page, your site will work just fine.If you have completed your digital marketing course and do not want to work. Blogging is the best way to make money remotely. If your blog goes well, you can offer digital marketing work to others. To create a blog site, you have to wait a long time to earn money. To blog, you need a domain and hosting.In your blogging career, your content should be unique and appealing to your audience. So now it can be said that digital marketing is widespread in India. To create a brand on the web, you need to do SEO, backlinks, and social bookmarks. With the help of your blog, you can earn about 15,000 at first. You can increase your income in the future.

Some of the top Digital Marketing Professionals

  • Jeff Bullas –
  • Ann Handley – MarketingProfs
  • Rand Fishkin – Sparktoro
  • Larry Kim – MobileMonkey
  • Dan Siroker – Optimizely
  • Tommy Walker – Shopify
  • Gary Vaynerchuk – VaynerMedia
  • Shama Hyder – Marketing Zen.

Source: Twitter.They are some of the best digital marketing professionals with prior and the best digital marketing skills

List of Best Digital Marketing Companies

  • Conklin Media.
  • Markitors.
  • WebFX.
  • Silverback Strategies.
  • MaxAudience.
  • Perfect Search Media.
  • Thrive Internet Marketing.
  • Disruptive Advertising INC.

Above mentioned are some of the best digital marketing companies in India


1. Is there any scope for digital marketing in India?

Digital marketing has immense scope in India. It has the power to help businesses grow and tap into potential customers at a fraction of the price. It also gives students a chance to make creative and technical careers that pay well and have many opportunities to grow

2. What is the future scope of digital marketing in India?

As indicated by a Goldman Sachs report, the advanced advertising profession scope in the Indian market will be valued at $160B by 2025, which is multiple times the current worth. Digital promotion is required to make 20 lakh occupations by 2020. The quantity of web clients is required to arrive at 800 million by 2021

3. What is the best scope in digital marketing?

Future Scope of Digital Marketing Career

  • SEO Executive.
  • Link Building Specialist.
  • Social Media Specialist.
  • Google Ads Specialist.
  • Email Marketing Specialist.
  • Web Analyst.
  • Online Reputation Executive.
  • Content Marketing Executive

4. Is digital marketing in demand in India?

The growth of digital penetration in India and the e-commerce boom has led to an ever-increasing demand for skilled Digital Marketing professionals. This industry attracts fresh graduates as well as seasoned professionals and has plentiful opportunities to offer to individuals with varied skill-sets.

Wrapping up

At this point in time, we cannot equate the scope of traditional advertising to digital advertising. Nonetheless, with a minimal budget, digital marketing is safe and transparent and there’s a lot you can do. You need to know that your consumers today are always on the web, networking on social media 247, and living a digital life. The question is, is it part of their digital life for your business?Most importantly, did you get technical expertise? Now that you know that digital marketing has an opening, it’s time to get ready to become a digital marketing expert.  If you want to learn digital marketing to have plenty of career opportunities or if you are passionate about marketing or brand creation and want to learn new techniques for internet marketing to add to your existing skills.The purpose of a digital marketing course is to bring life through content and strategies on your websites. There are vast digital marketing career options available This will require creativity and logic. It takes a lot of creativity and innovative ideas to compose meaningful content and make tactics.Digital marketing jobs in the business world will soon become an important part of it. Choosing this complex career option is safer.

Blog Post written by:
Digital Marketing Institute