Digital Marketing

Top 10 High Demand Jobs in Digital Marketing - Career, Growth & Salary

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Digital marketing is one of the most important aspects of any business today. If you want to make a career in the best digital marketing jobs, it is essential to know the top high-demand jobs in this field. However, it can be challenging to know where to start with so many different domains and sub-fields. Therefore, it is essential to get a better understanding of digital marketing skills as per the requirement of your domain before specializing in that field. This Digital marketing industry is expected to increase, making it an attractive career choice for many job seekers. Every business wants to start its marketing campaign online. Your digital marketing career & digital marketing skill will increase with time as the whole business area goes digital. There is a high demand for digital marketing professionals in today's world than in any other.

This blog post will discuss some of the top high-demand jobs in digital marketing and what makes them so attractive to aspiring professionals. We will also provide information on these positions' salaries and career growth prospects. So, if you are looking for a promising career in digital marketing, read on!

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There are a lot of digital marketing jobs at the moment like digital marketing executive, Digital marketing specialist, email marketing specialist, data analyst, digital marketing professional, digital marketing director, SEO executive, SEO Manager, content marketing manager, social media strategist, social media marketer, content manager, product marketing specialist, etc. 

The list below will help you learn about the top skills required for Digital marketing jobs. With these skills in hand, you will be well on your way to a successful career in digital marketing. Whether you are a fresher, or Beginner or an expert, here is a list of the top 10 High Demand digital marketing jobs – 

Top High Demand Digital Marketing Jobs in 2022

1. SEO / SEM Specialist

Responsibilities: Search engine optimization specialists are responsible for improving a website's visibility and organic search results. They do this by optimizing web content for critical keywords, linking back to the site from high-authority websites, and improving its structure and navigation. To succeed in this field, you need to have strong writing and analytical skills and a deep understanding of how search engines work.

An SEO Specialist works on the site audit and content audit part to boost the organic ranking of a webpage; a fresher Search engine optimization executive can quickly get a pay scale of 2.5 lakh rupees annually. Additionally, when we talk about SMM or SEO specialist who has experience of more than 5+ years, they get a salary of 9.5 Lakh annually in India.

Average salary - ₹3,60,000 per annum

2. PPC specialists

Responsibilities: PPC specialists are responsible for creating and managing ad campaigns on search engines and social media platforms. They use data analytics to choose the most effective keywords and precisely target potential customers. To succeed in this field, you need to be highly analytical, have a deep understanding of both search engine algorithms and consumer behavior, and think creatively to come up with compelling ad campaigns.

The growing high demand for jobs for PPC managers with a high salary makes it the highest demanding and paying job in digital marketing. A PPC Manager with 5+ years easily earn up to Rs. 10,50,000 per annum, with a fresher salary of 3,50,000 per annum. Digital marketing is a field that continues to overgrow, making it a great career choice for those interested in this area.

Average salary - ₹3,50,000 per annum.

3.  Digital Marketers

Responsibilities: Digital marketers are responsible for developing, implementing and managing marketing campaigns that promote a company and its products and services. They play a significant role in enhancing brand awareness; create visibility for their company or client online through SEO, social media, email marketing, and other digital channels. They must measure ROI for their campaigns and report back to management, driving website traffic and generating leads for their business. 

To be successful in this role, digital marketing managers should have experience with various digital marketing tools and strategies. They should also be able to think creatively and come up with new and innovative ideas to promote their brand. Suppose you are interested in a career as a digital marketing manager. In that case, you will need to have strong project management skills and experience working with different teams within an organization. You will also need to be highly organized and able to juggle multiple tasks at any given time.

Average salary - ₹6 lakh per annum

4. Content Strategist

Responsibilities: In the modern digital world, "content is king" for any Business. Whether big or small, every company needs to develop a well-thought-out content strategy plan to succeed. Content on a web page is written and posted daily; plenty of businesses aim to create content to make people aware of their brands. However, the real challenge is to create quality content that will engage and resonate with your audience. That's where content strategists come in. 

The Content Strategist's role is, directly and indirectly, responsible for identifying customer pain points and configuring content plans that meet their expectations. These professionals are responsible for planning, creating, and managing content, from blog posts and social media posts to eBooks and whitepapers. To be successful, they must ensure that SEO and Content are connected to achieve the desired brand reach, awareness and visibility. The experience with expertise from practice can be a good content strategist, making it one of the highly demanding digital marketing jobs. 

Average Salary - ₹4,85,000 per annum.

5. Brand Marketing manager

Responsibilities: Digital Marketing has been on the rise in recent years as more and more businesses and consumers alike create their digital presence. Brand identity is created to establish trust and credibility with consumers. Brand marketing experts and professionals use data analysis and storytelling to create tailor-made campaigns that will engage audiences with the company's values, increasing the chances of a purchase. In a world where information is readily available at our fingertips, choosing the best brand we can trust is essential. Digital marketing provides us with the tools to do just that.

Average salary – ₹9,80,000 per annum.

6. Social Media Manager

Responsibilities: Social media marketing jobs aim to create audience-friendly content that drives attention and encourages audiences and readers to promote or share it on their social media channels. This type of marketing uses Facebook, Twitter, and LinkedIn to boost followers. However, it has become an essential part of running a successful business. By creating and maintaining a presence on social networking sites, businesses can reach a wider audience, build brand awareness, and drive website traffic. While many businesses choose to handle their social media marketing in-house, others prefer hiring professionals who have exclusive expertise in this area. 

Brand managers and social media coordinators are just some of the positions available to those with experience in social media marketing. These jobs typically involve creating and managing content, conducting research, analyzing data, and developing strategies to promote the brand and increase audience engagement. With a strong understanding of social media platforms and how to use them effectively, individuals in these positions can help businesses reach their goals and boost their bottom line.

Average salary - ₹3,80,000 per annum.

7. Digital Project Expert/Managers 

Digital project managers are in charge of seeing a project through from conception to implementation. To be successful in this role, digital project managers can communicate efficiently and manage their time proficiently. They are responsible for managing the project timeline, budget, and scope. They work closely with clients to ensure that the project is on track and meets all objectives. Digital project managers must communicate effectively and manage their time effectively. 

A digital project manager's job is to setting-up project objectives, schedules, and targets for different projects. They must have excellent communication skills. If you excel at communication and enjoy managing people and projects, a digital project Expert/manager career may be the perfect fit for you. However, India's marketing agency offers highly competitive compensation packages to digital marketing project managers. Consequently, digital project manager jobs are becoming increasingly popular in India.

Average Salary - ₹12, 80,000 per annum.

8. E-Commerce specialist

The COVID-19 pandemic has been a game-changer for businesses worldwide. In the past, many companies were reluctant to invest in e-commerce, thinking that it was unnecessary or too expensive. However, the pandemic has forced businesses to reevaluate their approach, and many have realized that an online presence is essential for reaching customers. Digital project manager jobs have become increasingly popular as a result. It is one of the most high demand jobs in digital marketing field.

E-commerce specialists are responsible for optimizing online product pages for retailers. They work with sales and marketing teams to set sales targets and generate leads to improve customer satisfaction and increase conversions. Ecommerce specialists have a deep understanding of optimizing pages for maximum visibility and engagement, making them an essential part of any successful online business. If you're looking to start or grow an online business, working with an ecommerce specialist is a great way to get started. There is always a rising demand for ecommerce specialists in digital marketing that is growing day by day.

Average salary - ₹4,50,000 per annum.

9. Graphic & Video Designer

To attract more and more customers digitally, your website should work like a digital salesman that must be visually appealing. As the world becomes more and more visual, graphic designers, illustrators have become one of the high demanding professions. Businessmen and owners understand that visuals are more engaging than text alone, and they need designers who can create compelling ad campaigns that will reach their target audience. 

Graphic designers are responsible for creating graphics that capture the viewer's attention and effectively communicate the business's message. They work with various social platforms, including landing pages, social media, landing pages, advertisements, websites, emails, etc. With their creative vision and technological skills, graphic designers are essential to businesses that want to stay ahead of the competition.

With so many businesses competing for attention online, a graphic designer's skills are more in-demand. If you're thinking about a career in graphic design, now is the time to get started.

Average Salary - ₹5,30,000 per annum.

10. Marketing Analyst 

Marketing analysts play a vital role in determining the success of marketing campaigns. By using analytics tools, they can track campaign progress and identify areas where you can make improvements. Additionally, marketing analysts can also provide insights into the effectiveness of organic and paid marketing campaigns. Marketing analysts typically use marketing software to track customer behavior and identify trends. They may also be responsible for conducting market research surveys, planning and executing in-market tests and figuring out market opportunities.

As such, they are an essential part of any marketing team. To become successful in this field, marketing analysts need to have strong analytical skills and effectively communicate their findings to marketing teams. Additionally, they must be up-to-date on the latest marketing trends and technologies. Some companies may prefer candidates with experience in market research or marketing analytics.

Average salary - ₹4,85,000 per annum.

Tips to Boost your Digital Marketing Skills

Business marketing or leadership can be considered the highest value quality for digital marketing skills. But it sometimes happens when you feel that you are not technically aware of Digital marketing. Don't worry! 

As per your interest, there are plenty of skills that you can quickly learn and boost your digital marketing skills. E-learning and classroom training are available that help you polish your desired skillset within a short period. You can enroll in a digital marketing course and get a digital marketing certificate. You can become a digital marketer with these certification courses and get a digital marketing job. 

Here are a few tips to boost your Digital marketing skills - 

  • Enroll on an Online Digital Marketing Course that is convenient per your time and desired skills.
  • Work on live projects or design your business website to promote your business, knowledge and skills.
  • Build a Network in your Interest field.
  • Attend Workshops
  • Subscribe to blogs and articles that provide relevant information and insights to implement on your projects.
  • Sign up and participate in social media and LinkedIn groups to build a network and get knowledge of your interest.
  • Digital Marketing is a great career to choose in today's digital world. Whether you are looking to start a business or get a good job, Digital marketing jobs are highly demanded.

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Blog Post written by:
Brandveda
Digital Marketing Institute