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With more app usage than ever before, people are using apps constantly. In fact, according to a report in 2024, average smartphone users spend more than 4 hours a day on mobile apps. That is a lot of screen time, which is part of the reason why in-app advertising is exploding.
In-app advertising allows businesses to display their ads while users are actively using an app, and this can lead to results that are even better than ads displayed on websites. However, just because it may be more effective, doesn't mean that you won't run into obstacles.
Here are some of the most common problems businesses encounter in in-app advertising:
When users see too many ads, they get annoyed or start to ignore them.That's ad fatigue. If your ad is seen too often by a user, they may completely ignore the ad, or even delete the app. How to fix it: Implement smart ad rotation. There are many types of ads you can test, and ad frequency limitations even let you space out how often they see the ad. Also, keep your ads brief and engaging.
There are some ads that are very difficult to close, and they interrupt what you are doing in your app. This causes frustration and may lead to a poor review of your app. How to fix it: Choose better in-app ad types, such as rewarded ads, which reward users for watching an ad (e.g. extra points in a game, or additional content) - these tend to feel less intrusive and more useful.
Even if the user was exposed to your ad, they may not seem interested enough to click on your ad. This is often simply a matter of the ad being irrelevant or not correctly positioned. How to fix it: Use targeting tools, and make sure your ads reach the right users - this is the part where data accuracy comes into play.
Some ads yield fake or fraudulent installs, or no installs at all!
It is important to measure what is working and what is not working when running in-app advertising campaigns. This is where Apptrove, a powerful MMP (Mobile Measurement Partner), comes into play.
Here is what Apptrove does:
By using Apptrove, brands can not only improve the performance of their mobile app advertising but also avoid some of the pitfalls.
Here are some more easy ways to improve your in-app ads:
In-app advertisements are always increasing in the digital landscape, as most consumers already have a hard time putting down their mobile devices. If done correctly, in-app ads can assist businesses when they scale, and ad spending can be placed back into the app owner's pockets. But, to see growth, it is always important to understand the common issues with in-app advertisement and to have the proper resources and partners in place.
With the help of trusted ad partners like Apptrove, advertisers can now optimize their mobile advertising in three ways by tracking results, detecting fraudulent activities, and optimising user engagement with their ads. This shows that mobile app advertising will not just be a better experience for users but will be a smarter and safer advertising platform.
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With more app usage than ever before, people are using apps constantly. In fact, according to a report in 2024, average smartphone users spend more than 4 hours a day on mobile apps. That is a lot of screen time, which is part of the reason why in-app advertising is exploding.
In-app advertising allows businesses to display their ads while users are actively using an app, and this can lead to results that are even better than ads displayed on websites. However, just because it may be more effective, doesn't mean that you won't run into obstacles.
Here are some of the most common problems businesses encounter in in-app advertising:
When users see too many ads, they get annoyed or start to ignore them.That's ad fatigue. If your ad is seen too often by a user, they may completely ignore the ad, or even delete the app. How to fix it: Implement smart ad rotation. There are many types of ads you can test, and ad frequency limitations even let you space out how often they see the ad. Also, keep your ads brief and engaging.
There are some ads that are very difficult to close, and they interrupt what you are doing in your app. This causes frustration and may lead to a poor review of your app. How to fix it: Choose better in-app ad types, such as rewarded ads, which reward users for watching an ad (e.g. extra points in a game, or additional content) - these tend to feel less intrusive and more useful.
Even if the user was exposed to your ad, they may not seem interested enough to click on your ad. This is often simply a matter of the ad being irrelevant or not correctly positioned. How to fix it: Use targeting tools, and make sure your ads reach the right users - this is the part where data accuracy comes into play.
Some ads yield fake or fraudulent installs, or no installs at all!
It is important to measure what is working and what is not working when running in-app advertising campaigns. This is where Apptrove, a powerful MMP (Mobile Measurement Partner), comes into play.
Here is what Apptrove does:
By using Apptrove, brands can not only improve the performance of their mobile app advertising but also avoid some of the pitfalls.
Here are some more easy ways to improve your in-app ads:
In-app advertisements are always increasing in the digital landscape, as most consumers already have a hard time putting down their mobile devices. If done correctly, in-app ads can assist businesses when they scale, and ad spending can be placed back into the app owner's pockets. But, to see growth, it is always important to understand the common issues with in-app advertisement and to have the proper resources and partners in place.
With the help of trusted ad partners like Apptrove, advertisers can now optimize their mobile advertising in three ways by tracking results, detecting fraudulent activities, and optimising user engagement with their ads. This shows that mobile app advertising will not just be a better experience for users but will be a smarter and safer advertising platform.
