common problems
brandveda
July 10, 2025

Common Problems in In-App Advertising and How to Fix Them

Blog Post written by:
Brandveda

Why In-App Advertising Is So Popular

With more app usage than ever before, people are using apps constantly. In fact, according to a report in 2024, average smartphone users spend more than 4 hours a day on mobile apps. That is a lot of screen time, which is part of the reason why in-app advertising is exploding.

In-app advertising allows businesses to display their ads while users are actively using an app, and this can lead to results that are even better than ads displayed on websites. However, just because it may be more effective, doesn't mean that you won't run into obstacles.

Top Challenges in In-App Advertising

Here are some of the most common problems businesses encounter in in-app advertising:

1. Ad Fatigue

When users see too many ads, they get annoyed or start to ignore them.That's ad fatigue. If your ad is seen too often by a user, they may completely ignore the ad, or even delete the app. How to fix it: Implement smart ad rotation. There are many types of ads you can test, and ad frequency limitations even let you space out how often they see the ad. Also, keep your ads brief and engaging.

2. Poor User Experience

There are some ads that are very difficult to close, and they interrupt what you are doing in your app. This causes frustration and may lead to a poor review of your app. How to fix it: Choose better in-app ad types, such as rewarded ads, which reward users for watching an ad (e.g. extra points in a game, or additional content) - these tend to feel less intrusive and more useful.

3. Low Engagement

Even if the user was exposed to your ad, they may not seem interested enough to click on your ad. This is often simply a matter of the ad being irrelevant or not correctly positioned. How to fix it: Use targeting tools, and make sure your ads reach the right users - this is the part where data accuracy comes into play.

4. Fraud and Fake Installs

Some ads yield fake or fraudulent installs, or no installs at all!

How Apptrove Solves These Problems

It is important to measure what is working and what is not working when running in-app advertising campaigns. This is where Apptrove, a powerful MMP (Mobile Measurement Partner), comes into play.

Here is what Apptrove does:

  1. Measure real user actions: Once you start using Apptrove, you will know exactly where your users came from and what they did in the app after they installed it.
  2. Stop fraud: It will show you things like fake installs and clicks, which saves you money.
  3. Improve your target after you measure: Once you measure and better understand your data, you can target ads to people who care.
  4. Support many different ad types: Apptrove is great at tracking several different ad formats when it comes to in-app ads - banners, interstitial, rewarded video, etc.

By using Apptrove, brands can not only improve the performance of their mobile app advertising but also avoid some of the pitfalls.

More Tips to Improve In-App Advertising

Here are some more easy ways to improve your in-app ads:

  • Experiment with ad formats: Don't just run one in-app ad format, like interstitials. If your users engage with in-app native ads more than others, integrate more in-app native ads into your media plan to maximise user experience.
  • Have a direct message: The clearer your ad, the better. Use simple language and clear images.
  • Measure, and optimize: Utilise real data via free tools like Apptrove to analyze your results. Only then can you optimize your media campaign based on the data you collect.

Final Thoughts

In-app advertisements are always increasing in the digital landscape, as most consumers already have a hard time putting down their mobile devices. If done correctly, in-app ads can assist businesses when they scale, and ad spending can be placed back into the app owner's pockets. But, to see growth, it is always important to understand the common issues with in-app advertisement and to have the proper resources and partners in place.

With the help of trusted ad partners like Apptrove, advertisers can now optimize their mobile advertising in three ways by tracking results, detecting fraudulent activities, and optimising user engagement with their ads. This shows that mobile app advertising will not just be a better experience for users but will be a smarter and safer advertising platform.

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Why In-App Advertising Is So Popular

With more app usage than ever before, people are using apps constantly. In fact, according to a report in 2024, average smartphone users spend more than 4 hours a day on mobile apps. That is a lot of screen time, which is part of the reason why in-app advertising is exploding.

In-app advertising allows businesses to display their ads while users are actively using an app, and this can lead to results that are even better than ads displayed on websites. However, just because it may be more effective, doesn't mean that you won't run into obstacles.

Top Challenges in In-App Advertising

Here are some of the most common problems businesses encounter in in-app advertising:

1. Ad Fatigue

When users see too many ads, they get annoyed or start to ignore them.That's ad fatigue. If your ad is seen too often by a user, they may completely ignore the ad, or even delete the app. How to fix it: Implement smart ad rotation. There are many types of ads you can test, and ad frequency limitations even let you space out how often they see the ad. Also, keep your ads brief and engaging.

2. Poor User Experience

There are some ads that are very difficult to close, and they interrupt what you are doing in your app. This causes frustration and may lead to a poor review of your app. How to fix it: Choose better in-app ad types, such as rewarded ads, which reward users for watching an ad (e.g. extra points in a game, or additional content) - these tend to feel less intrusive and more useful.

3. Low Engagement

Even if the user was exposed to your ad, they may not seem interested enough to click on your ad. This is often simply a matter of the ad being irrelevant or not correctly positioned. How to fix it: Use targeting tools, and make sure your ads reach the right users - this is the part where data accuracy comes into play.

4. Fraud and Fake Installs

Some ads yield fake or fraudulent installs, or no installs at all!

How Apptrove Solves These Problems

It is important to measure what is working and what is not working when running in-app advertising campaigns. This is where Apptrove, a powerful MMP (Mobile Measurement Partner), comes into play.

Here is what Apptrove does:

  1. Measure real user actions: Once you start using Apptrove, you will know exactly where your users came from and what they did in the app after they installed it.
  2. Stop fraud: It will show you things like fake installs and clicks, which saves you money.
  3. Improve your target after you measure: Once you measure and better understand your data, you can target ads to people who care.
  4. Support many different ad types: Apptrove is great at tracking several different ad formats when it comes to in-app ads - banners, interstitial, rewarded video, etc.

By using Apptrove, brands can not only improve the performance of their mobile app advertising but also avoid some of the pitfalls.

More Tips to Improve In-App Advertising

Here are some more easy ways to improve your in-app ads:

  • Experiment with ad formats: Don't just run one in-app ad format, like interstitials. If your users engage with in-app native ads more than others, integrate more in-app native ads into your media plan to maximise user experience.
  • Have a direct message: The clearer your ad, the better. Use simple language and clear images.
  • Measure, and optimize: Utilise real data via free tools like Apptrove to analyze your results. Only then can you optimize your media campaign based on the data you collect.

Final Thoughts

In-app advertisements are always increasing in the digital landscape, as most consumers already have a hard time putting down their mobile devices. If done correctly, in-app ads can assist businesses when they scale, and ad spending can be placed back into the app owner's pockets. But, to see growth, it is always important to understand the common issues with in-app advertisement and to have the proper resources and partners in place.

With the help of trusted ad partners like Apptrove, advertisers can now optimize their mobile advertising in three ways by tracking results, detecting fraudulent activities, and optimising user engagement with their ads. This shows that mobile app advertising will not just be a better experience for users but will be a smarter and safer advertising platform.

Author
brandveda

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