It's normal if you don't have enough money when starting up. There are equipment costs, business costs, creative tools and much more involved.
If you are already spending a lot of money on marketing and campaigns, it makes sense that there will be a limited budget left to spend on creating content.
But that doesn't mean that you can't produce any quality content for your audience without spending a penny.
There are many ways or opportunities available that will help you create better content and get more traffic to your pages or sites.
If you are wondering, what are the ways I am talking about which will help you to create content for free, here I am sharing the ways that will help you to create creative content for free.
Below are the exclusive tips which will help you to generate quality content.
How to Create Creative Content for Free?
Remember the content which will help you to bring the audience to your business. For this, you can't compromise the quality of content. Here are 7 genius effective ways of creating quality content for free.
Writing Blogs & Posting on social media
Although it is true that running ads on social media costs money if you are curious to know how you can generate free traffic from social media platforms without spending on paid ads.
You can start creating blogs on the topics you are interested in. It will cost you nothing, or else you can generate free traffic if your content quality is good.
Instagram is a great platform to generate organic traffic to your content if the quality of your content is good. Here you can create trending posts or create content which will get more engaged with people.
Instagram is a platform to enjoy the benefits of marketing and sharing content for free.
If you are open to joining online communities, creative forums, or discussions, then you are making gold.
The other social media platform which helps you to generate organic traffic, or which has a huge audience hanging around is Facebook.
On Facebook, there are various groups available. Always try to join groups from which you can generate an audience for your personal Facebook page.
The thing to remember with social media is, that in social sharing or networking platforms, there is always a focus on consistency.
If you are not posting or creating content on daily basis, then you will lose your organic reach to the audience.
Make Informative Content
Almost everyone out there is looking for answers on video. So why not create content around that?
Nowadays, video sharing content is gaining a lot of popularity as compared to other content types.
If you are creating video content, then there is more possibility to get engaged with users.
You can start your YouTube channel for free or start posting your content on daily basis to get more visibility on your channel, if you are trying to get your content shared with others, then this is a great way to do it.
Another way you can approach this is to use content multiplication techniques. This technique is all about. Let's say if you have created any video content, then you can convert that video into blogs, podcasts, infographics & many more. This is one of the most effective ways to generate organic traffic.
To ensure that your video content is engaging and of the highest quality, you can use a video enhancer to improve the visuals, sound quality, and overall viewer experience.
If you want to do infographics, then you can hire a freelancer from five, or if you are willing to build your own, you should go with Canva.
Take Advantage Of Ad Promo Credits
Take advantage of Ad Promo Credit Although this intimation is not technically free, it saves you a lot of money.
Facebook ads, Google ads, or Bing ads sometimes run promotional offers and exceptional discounts that give free ad credits.
You can use these ad credits to promote your content.
So, look out for the offer and take advantage of the coupons.
There are also various web hosting services that offer these free credits for advertising purposes, so keep an eye on the products they offer.
Likewise, Binge ads also offer free credits of $100 after the spending of $20 on the Bing ads. So, imagine you are getting approximately 5x free from the initial investment.
So, make sure that you don't miss out on these exclusive techniques before running any paid advertising. This will assist you to promote your content for free.
Track Customer Behavior & Use User-Generated Content
If you are tracking customer behaviour on various social media platforms and seeing what your audience thinks will bring you many insights.
If you are checking your insights, then it will make you sure what type of content is most liked by your users. And you will get an idea about what content is becoming more engaging to your audience.
You can run an analysis on a Facebook post, and Twitter feeds and discover what your fans are saying, using business analytics tools & many software which are available to do so.
User-generated content such as reviews, ratings, feedback on existing products and comments on blog posts can be new ideas for your future posts.
Always try to generate as much as new content you can because the content is king. If you are generating good quality content, then you will gain organic traffic rather than making an investment in paid advertisements.
You can also talk to your customers online and put their needs first as part of new content.
Pay attention to what your audience thinks, write thoughtfully, and show how you make changes. People will respond positively to what content you share.
You can also use pixels like Facebook pixels, Twitter pixels & many more.
Pixels are used to track your customers if they visit your site and go without taking any actions. Then you can easily retarget them with the help of pixels.
As Pixels play a vital role in digital marketing, they will help you to track the behaviour of your audience. After targeting your audience with pixels, you can certainly make a custom audience on Facebook and run Facebook retargeting ads, or else you can also do Google retargeting through google analytics.
You can later target the same audience with Twitter ads
Make Vlogs & Video Diaries
Making vlogs and video diaries is a great way to connect with your audience on a personal level. It also allows you to show off your personality, which can make your brand more relatable and likeable.
Vlogging doesn’t have to be complicated – it can be as simple as talking to the camera and sharing your thoughts on a topic. If you’re not comfortable being in front of the camera, you can also create video diaries, which are essentially just recorded footage of you going about your day-to-day life.
Both vlogs and video diaries are great ways to connect with your audience and give them a behind-the-scenes look at your life and work. If you’re not sure where to start, try experimenting with different formats and styles until you find something that feels natural for you.
Also, allow users to embed videos on their site, which will provide more exposure to your product and videos.
The only difference is we will be using videos to share information instead of text.
However, make sure you use a screen recorder to make reliable videos, as well as video editing software.
The better your video quality is, the more your videos will get engaged with the public. Before you start posting your videos on any video hosting platform, make sure that you always focus on trending content for the niche which you have selected. If not, then you will not get that much reach or engagement for your content.
Use Statistics & Case Studies
Statistics and case studies are a great way to add weight and credibility to your blog posts. If you can back up your claims with data, it will make your arguments much more convincing.
Not only that, but statistics and case studies can also be used to support your opinion on a particular topic. If you’re ever in doubt about whether you should include them in your post, ask yourself if they would add value to the reader.
If the answer is yes, then go ahead and include them! Just make sure to cite your sources properly so that your readers can check them out for themselves.
Don’t go overboard with statistics and case studies. Only include them if they’re relevant and add value to your argument. If you start cramming in too many of them, it will only make your post more confusing and difficult to read.
So, these were some tips which you can use to improve the quality of your blog posts.
Use Free Content Creation & SEO Tools
There is free content creation, video marking & SEO tools available on the market that will help you to create original content.
This does not cost you a penny and provides decent results. can also try SEMrush as this tool provides a 14-day trial. Basically, it's a paid tool but it also offers a free trial that you must try.
The Google Webmaster tool will let you learn about SEO status, click-through rates, impressions, and indexing of your web pages, which will help you improve your website's content.
It will also provide you with some technical audit points like core web vitals, lazy loading issues and many more. So, you can always make sure to check your website's technical insights into the Google webmaster tool or we can say Google search console.
SEO presser is a free blog generator tool that you can use for free to generate a list of blog topics.
We could go on and on as there are a bunch of free tools available like this. so, you can take advantage of it.
Bonus Read: Why Content Writers should learn Digital Marketing
Creative content doesn't have to be expensive. In fact, there are many ways to create great content for free. You can write blogs and post them on social media. You can also make informative videos or slideshows. The most important thing is to be creative and interesting. Keep your audience in mind when creating content, and make sure that it is relevant to their interests.
If you need help getting started, our team of experts would be happy to assist you. We offer a variety of services that will help you create amazing content that engages your audience and drives traffic to your website or blog. Contact us today to learn more about how we can help you achieve your marketing goals.