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How Financial Companies Position Indian Ecommerce Marketers for Future Success

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Indian e-commerce markets especially need to adapt to the digital economy, as the competition is fierce in the Indian e-commerce sector.

India's digital economy will reach 1 trillion dollars by 2030. This need for adaptation is driven by the significant impact of digitalization on the economy, consumer behavior, and how businesses operate.

The Digital Economy and Its Impact on Ecommerce

The digital economy in India, just like the rest of the world, has reshaped the landscape of e-commerce website development, creating both challenges and opportunities alike.

Before we delve into the specifics of e-commerce and the digital economy in India and how startups gain success. It is important to understand the importance of checking the legitimacy of financial startups and companies, especially when dealing with financial products such as no credit check loans.

One such startup from India is Deriv, which istrying to achieve success and employs various innovative approaches. You can find out if Deriv is legit by employing reliable online platforms with advanced assessment methodologies like we did for this article.

This is essential because the estimated addition to the global economy is expected to vary between 25 and 35 billion dollars by 2025 from e-commerce startups.

This growth depends on the widespread adoption of digital technologies which are capable of automating routine tasks, enhancing connectivity, and providing useful insights through data analysis.

Since artificial intelligence is growing fast and smartphones are becoming cheaper and more powerful, the chances of the growth being near 25 billion are higher, solidified by the latest trends of accelerated adoption of digital technologies.

EY’s findings emphasize the transformative force of digitalization for the Indian economy, which is characterized by an increase in India’s core digital economy share from 5.4% in 2014 to 8.5% in2019.

The development of the Unified Payments Interface (UPI) has completely changed the game, facilitating the formalization of the digital economy, which deepened financial inclusion, and inspired innovation in the fintech sector and e-commerce solutions.

The Role of Financial Companies in the Digital Economy

Financial companies, just like XM, no matter their size and market share, play a critical role in this digital transformation as they provide essential services to facilitate e-commerce operations, including payment processing, access to capital, and financial inclusion initiatives.

The surge in digital payments, for example, powered by platforms like the UPI, has enabled a cashless economy. These businesses are supporting e-commerce growth.

Digital payments and financial services adoption are directly fostering an environment where e-commerce can rapidly grow as they simplify transitions and make financial services more accessible to a broader segment of the Indian and global population.

Adapting to Change: Strategies for Indian Ecommerce Marketers

Indian e-commerce marketers who want to capitalize on these digital transformation opportunities, should embrace innovation, understand the digital consumer, strengthen partnerships, and ensure regulatory compliance with local authorities. Leveraging ServiceNow Customization Services can further enhance operational efficiency and customer satisfaction.

Using advanced technologies such as AI, machine learning, and data analytics will be a determining factor for personalizing marketing campaigns and efforts. For example, an AI answer engine can deliver swift and precise responses to queries related to marketing campaigns.

These new technologies have the potential to increase consumer engagement and are becoming increasingly cheaper. This increased consumer engagement is crucial, as it has the potential to create 800billion dollars in opportunity for 2030.

Let’s not forget the power of collaboration with financial tech companies, which can provide access to novel financial products and services that ultimately can and will enhance the whole e-commerce ecosystem.

Financial Inclusion and Its Importance in the Digital Economy

India’s internet economy was valued at 175billion dollars in 2022 and is expected to grow 5 times over the decade with e-commerce, finance, education, and healthcare sectors all benefitting from this digital revolution within the country.

Google has also invested in India’s internet economy, as the tech giant expects the Indian digital economy to expand in the medium term.

The abovementioned report by Google emphasize show critical it is to build on this existing growth momentum, which is very seeable across the country, from Tier 2+ cities to the startup ecosystem ranked third globally.

Financial inclusion is only going to improve and as more and more Indians start to participate in this fast-growing sector, the impact on the digital economy is going to be profound.

The Indian economy reaching 1 trillion USD in2030 will be only accelerated by improved financial inclusion.

This will be a result of new technologies becoming more and more accessible to communities and segments previously being unable to. Mobile payments are becoming very efficient and accessible, playing a crucial role in this development.

Future Trends and Predictions

As we can see, numerous sources indicate the huge potential for the Indian e-commerce sector, with some of them suggesting a staggering number of 1 trillion dollars by 2030. This expansion is rooted in a combination of several factors that transformed consumer behavior and business operations across the nation.

The Indian population adopted digital technologies very quickly, supported by robust investments in digital infrastructure and the democratization of technology.

These two factors have undoubtedly propelled India into a new ‘Digital Decade’. The successful internet economy stood at over 175 billion dollars in 2023 and is predicted to increase six fold over the next eight years, which is not a small number.

This is driven by the surge in online usage in India, which positions the country among the world’s leading digital economies.

Let’s not forget that the main sector leading this digital revolution is the B2C e-commerce sector, which is anticipated to significantly contribute to the internet economy’s value alongside SaaS and B2Be-commerce.

The Indian e-commerce sector is not only a force that helps in growing the domestic digital sector but also exports digital products, positioning India as a global contender in the digital economy. India has a skilled talent base which is a very important asset in digitalization and the regulatory framework is also supportive, contributing greatly to this digital miracle of revolution.

These two factors are playing a key role inletting Indian startups tap into international digital markets including SaaS, EdTech, and B2B e-commerce.

India’s digital transformation has already been started, as the signs can be seen already. These signs include deepening consumer adoption, strategic technology investments, and an innovative India Stack framework. This digital marvel promises to simultaneously redefine the economic landscape in India and democratize access to services, creating a more inclusive and connected society.

Case Study: Successful Indian Startup Stories in E-commerce

Here are several Indian startups that achieved success in the e-commerce sector using innovation. Each of these startups reflects the themes of digital adaptation, financial inclusion, and innovation within India’s economy.


Flipkart is a good example of using innovation to merge logistics with modern e-commerce solutions. The startup has pioneer deash-on-delivery and has managed to build an extensive logistics network.

The startup has achieved success because it prioritized customer experience together with operational efficiency. Understanding what your customers want and building an operational structure around it has contributed to Flipkart’s success.

Walmart acquired Flipkart for 16 billion USDin 2018 which is an impressive feat for any startup. It also showed the global belief in Flipkart’s potential and underscored its impact on the digital economy and e-commerce sector in India.


Another good example of a startup ine-commerce is Nykaa, which was founded in 2012 by Falguni Nayar. The startup is an e-commerce platform that specializes in beauty and wellness products.

The company aimed to fill the gap within the Indian market for specialized beauty products. Nykaa employs digital technologies and offers a wide range of products through its website, mobile app, and even offline stores. Its main focus is seamless and convenient customer experience, which contributed heavily to its success.

Nykaa became the first Indian unicorn startup led by a woman in 2020, with powerful revenue growth and online presence.


Udaan was founded in 2016 and is a B2Be-commerce platform offering a cost-effective and seamless trading platform for small businesses.

The startup uses innovative technology to simplify the buying and selling process for small businesses and promises enhanced accessibility to a broader market. Because of these efforts, Udaan has positioned itself as a key player in the Indian e-commerce landscape, contributing to economic inclusivity in India.

As a result, Udaan has shown rapid growth and emerged as a game-changer in the Indian e-commerce market, impacting the sector’s expansion positively.


Launched back in 2010, Lenskart is an online platform for eyewear. The startup aimed to revolutionize the way Indian consumers explore and shop for eyeglasses and contact lenses. The company offers a personalized shopping experience with a feature-rich platform offering virtual try-on features to enhance customer engagement and satisfaction.

Despite these advanced features, Lenskart has always focused on affordability and quality along with the focus on innovative customer experience and established itself as a solid brand name in thee-commerce sector.

With its customer-centric and unique business model, Lenskart has seen significant growth, which enabled the firm to position itself strongly in the Indian e-commerce market.

Lessons for Success: What can we learn from Successful Indian startups?

Adapting to the digital economy in e-commerce using innovation, startups were able to become successful and grow their revenue rapidly, with some of them even selling for billions of dollars.

The main lesson from these startups is that focusing on customer experience, operational efficiency, innovation, user-friendly digital apps, and affordability can greatly increase the chances of success in the e-commerce sector in India.

Let’s order our findings from the Indian e-commerce startup analysis:

Embracing innovation

Digital space is the place of innovation and creative approaches, which enabled many startups to use innovation as the main driver behind their success. All the startups in our list from e-commerce have used innovative approaches to offer consumers the most personalized and appealing products and experiences.

Understanding the digital consumer

Understanding what consumers want and then translating it into viable products and services is not an easy task. The most critical factor is to understand what your digital consumers prefer, and then offer a quality experience. Successful startups offer the most attractive experience to their customers.

Fostering partnerships

Partnerships are key, especially for B2Bstartups, which partnered with many firms and established themselves as a reliable and customer-oriented platform.

In the digital context, it is crucial to connect many firms into one user-friendly platform, like Flipkart did by focusing on on-cash-delivery service. They then transformed this partnership into a powerful experience for customers.

Leveraging financial inclusion

Businesses contributed to and also benefited from financial inclusion. Cash-on-delivery for example offered a unique opportunity to make unbanked people use digital services and become key participants in a startup business model, increasing their inclusion in the process.

These startups made e-commerce more accessible to a broader segment of the population and even small businesses.

Blog Post written by:
Digital Marketing Institute