Are you struggling to get traffic on your ecommerce store? It can be frustrating to put in all the effort and not see results. But don't worry, we've got you covered! In this blog post, we'll give you 7 actionable tips that will help increase organic traffic on your ecommerce store. Whether you're using Shopify or Wix or Squarespace, these tips are applicable to any platform. So let's dive right in and start boosting those sales!
Tips to Increase Organic Traffic on your ecommerce store
Optimize Product Pages Content
Your product pages are the heart of your ecommerce store. They're where customers will spend most of their time, browsing and considering whether or not to make a purchase. That's why it's crucial that you optimize your product page content.
Ensure that all the important information about your products is included on the page. This includes details such as price, size, color options, materials used and any other relevant specifications.
Additionally, use high-quality images to showcase each product from different angles. Images should be clear and well-lit so that customers can get an accurate idea of what they're buying.
Another way to optimize your product pages is by using customer reviews and ratings. Positive reviews can help build trust with potential buyers and encourage them to make a purchase.
Include calls-to-action (CTAs) throughout the page - for example "Add to Cart" or "Buy Now". CTAs should stand out visually so that they catch customers' attention right away.
By optimizing your product pages in these ways, you'll create a better user experience for visitors which in turn will lead to increased sales on your ecommerce store!
Create SEO Optimized Product Titles
When it comes to ecommerce, product titles are crucial for both customers and search engines. A well-crafted product title can not only grab the attention of potential buyers but also improve your search engine rankings.
To create SEO optimized product titles, start with keyword research. Use tools like Google Keyword Planner to identify high-volume keywords related to your products. Incorporate these keywords into your product titles naturally and strategically.
In addition to incorporating keywords, make sure that your product titles accurately reflect what the item is and its unique selling points. Avoid using generic or vague terms as they won't stand out in search results or help customers understand what they're looking at.
Keep in mind that optimizing your product titles doesn't mean stuffing them with irrelevant words or phrases just for the sake of ranking higher in search results. This will only hurt your credibility with both shoppers and search engines alike.
Creating SEO optimized product titles requires a balance between including relevant keywords while still crafting informative and compelling descriptions that resonate with customers.
Strong Internal Linking
Internal linking is an important aspect of SEO and it can play a crucial role in improving your ecommerce store's organic traffic. By adding internal links, you are directing users to other relevant pages within your website, keeping them engaged for longer periods and ultimately increasing the chances of conversions.
When creating internal links, it's important to keep in mind that they should be natural and relevant. Don't just link any page or product; make sure the content on both pages is related so that users find value when clicking through.
Another tip is to use descriptive anchor text when linking internally. This helps search engines understand what the linked page is about and how it relates to the current page.
Additionally, consider using breadcrumb navigation as a form of internal linking. This provides an easy-to-follow path for users to navigate through your website while also helping search engines better understand the structure of your site.
Strong internal linking can help improve user experience on your ecommerce store while also boosting SEO efforts. So don't overlook this powerful tactic!
Avoid unnecessary canonical tags
When it comes to improving the SEO of your ecommerce store, canonical tags are an important tool. These tags help search engines understand which version of a page is the original one, preventing duplicate content issues that can hurt your site's ranking. However, it's important to use them wisely and avoid unnecessary or incorrect application.
One common mistake is using canonical tags on pages that don't have any duplicate content issues. This not only wastes crawl budget but also confuses search engines about which page is the primary one. Another issue arises when you add canonical tags to pages with similar but not identical content, as this can dilute the authority of both pages.
It's also crucial to correctly implement self-referencing canonicals on product variations or other similar pages with slightly different URLs. Otherwise, these pages might be treated as separate entities by search engines and compete against each other for rankings.
To ensure effective usage of canonical tags, always conduct regular audits of your website and consult with an SEO expert if needed. By avoiding unnecessary implementation and applying them properly where necessary, you'll improve your ecommerce store's organic traffic potential in no time!
Bonus Read: A Comprehensive Guide on Instagram Threads
Creation of high quality blog posts
One of the most effective ways to drive organic traffic to your ecommerce store is by creating high-quality blogposts. These blog posts can help establish your brand as an authority in your niche and provide valuable information to potential customers.
To create a high-quality blog post, start by conducting thorough research on the topic you want to cover. This will not only help you write a well-informed article but also give you insights into what your audience is interested in.
Next, ensure that your content is easy to read and visually appealing by breaking up large blocks of text with subheadings, images, and bullet points. Additionally, make sure your writing voice matches your brand’s tone and style.
When it comes to optimizing for SEO, use relevant keywords throughout the post without overstuffing them. You can also include internal links within the post itself or link back to relevant product pages on your site.
Don’t forget about promoting each new blog post through social media channels or targeted email marketing campaigns. By consistently producing high-quality content and promoting it effectively, you’ll be able to increase organic traffic over time.
Use Social Media for Brand Awareness
Social media has become an integral part of our lives, with over 3.6 billion users worldwide. It presents businesses with a unique opportunity to connect and engage with their target audience on a more personal level. As an ecommerce store owner, leveraging social media platforms can greatly increase your brand awareness and drive organic traffic.
One effective way to utilize social media is by creating engaging visual content that showcases your products in action or highlights their unique features. This allows potential customers to see firsthand the value of your offerings.
Another strategy is to collaborate with influencers within your niche who have a significant following on social media platforms such as Instagram or TikTok. Partnering with these individuals can help expose your brand to new audiences and boost engagement.
In addition, utilizing paid advertising tools such as Facebook Ads or Instagram Ads can also be highly effective in increasing brand visibility and driving traffic back to your ecommerce store.
Incorporating social media into your marketing strategy can lead to increased brand recognition, stronger customer relationships, and ultimately higher sales for your ecommerce business.
Targeted Email Marketing
Targeted email marketing is a powerful tool that allows businesses to reach their customers directly through their inbox. By sending personalized and relevant emails, you can convert leads into sales and increase customer loyalty.
One of the key benefits of targeted email marketing is that it enables you to segment your audience based on different criteria such as age, interests or purchase history. This means that you can tailor your content to each group and send them messages that are more likely to resonate with them.
Another advantage of targeted email marketing is its cost-effectiveness compared to other forms of advertising. With minimal investment, you can create and distribute high-quality emails without having to spend money on print or online ads.
To make the most out of your targeted email campaign, it's important to focus on creating engaging subject lines that encourage recipients to open your message. Additionally, ensure that your emails have clear calls-to-action (CTAs) that direct users towards a specific action such as making a purchase or downloading an eBook.
Always track the success rate of your campaigns by monitoring metrics like open rates, click-through rates and conversion rates. This will help you understand what works best for your audience so you can refine future campaigns accordingly.
Targeted Email Marketing provides numerous advantages over traditional advertising methods in terms of targeting specific audiences while being cost effective at the same time.
When it comes to increasing organic traffic on your ecommerce store, there are many strategies you can employ. From optimizing product pages and titles to creating high-quality blog posts and using social media for brand awareness, each of these tips has its own unique benefits.
By optimizing the content on your product pages, you can ensure that search engine algorithms understand what your products are about and rank them accordingly. Creating SEO-optimized titles will also help improve visibility in search results.
Strong internal linking is another important strategy that helps guide visitors through your site while improving SEO. Avoiding unnecessary canonical tags is equally important as they may confuse search engines when crawling duplicate content.
Creating high-quality blog posts provides valuable information for customers while establishing expertise in your industry. Social media platforms offer a great opportunity to build relationships with potential customers by providing engaging content that increases brand awareness.
Targeted email marketing campaigns provide an effective way to reach out directly to customers who have already expressed interest in your products or services. By implementing these actionable tips, you can increase organic traffic on your ecommerce store and grow your business online!
Noman Jahangir is a SEO and ecommerce specialist. He loves to write on Digital Marketing, SEO and Content Marketing.