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Google Analytics Interview Questions

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Top Google Analytics Interview Questions

1. How do you define Google Analytics? What can you tell me about Google Analytics?

Almost always, you will be asked this during your Google Analytics interview. Google Analytics is a free web analytics tool that you can use to monitor and assess the effectiveness of your website.

With the aid of tracking code, Google Analytics keeps track of a variety of user behaviours when they visit your site, including user engagement, visitor flow, conversion rate, and demographics like age, gender, and interests.

Google Analytics combines the data in a variety of ways, including at the User, Session, Page view, and Event levels. The tool's main goal is to assist you in making choices that will increase site performance and revenue.

2. Describe a session.

A session begins when a person accesses a website. Even if it can be altered, it lasts for 30 minutes. The amount of website interactions a user has over the course of a given period of time is referred to as a session.

The actions can include browsing websites, downloading e-books, buying goods, etc. Non-active users won't tamper with the data after the session expires. For instance, users who continue to use your website in a different tab after the 30-minute mark will not be included in the session count.

3. What Are Goals In Google Analytics?

You may monitor user interactions on your site by setting up goals in Google Analytics. You can choose the interactions you wish to monitor, such as form submissions, e book downloads, thank you page visits following purchases, and more. It enables you to monitor how well your website converts and achieves your desired goals.  Per web property, we are allowed 20 goals.

There are four ways to measure goals in Google Analytics

·        URLs (Destination Goals - a particular place on your site)

·        Duration goals, which measure how long visitors stay on your website.

·        Pages/Visit - information regarding the pages and visitors

·        Events are actions people take.

4. What does the term "conversions" signify, and how will GA be used to track conversions?

One of the key queries recommended by the majority of Google Analytics questions and answers. When your predefined Google Analytics targets are achieved, conversions take place, providing ROI for the website.

For instance, whether a user completes a form, signs up for a newsletter, or just engages with the website at a high level, among other desired actions. Google Analytics goals can be used to set up conversion tracking.

A conversion is any successfully performed user action that is significant to your organization. In everyday language, a conversion is the successful completion of a predetermined objective.

If you are interested, you can also think about enrolling in our Management Essentials Bootcamp.

5. What does KPI mean in analytics?

KPI, or Key Performance Indicator, is a quantifiable performance indicator that aids website managers in monitoring and evaluating website performance in accordance with set business objectives. They can operationalize their marketing objectives with its assistance.

Among the crucial KPI examples are

Sessions Users Bounce Rate Average Page View Duration Conversion Rate

6. What Does a Goals Funnel Mean?

A funnel is a sequence of web pages (a navigation path) that visitors must follow in order to complete website goals, and it is one of the most often asked questions in Google Analytics interviews.

One target web page and one or more funnel web pages make form a funnel.

It aids in locating the points at which your users enter and leave the sales process. You can eliminate the bottlenecks in your conversion process based on the analysis. In Google Analytics, you can build up as much as20 funnel pages.

GA offers four different types of funnels.

·        Sales Funnel for Goals

·        Multi-Channel

·        Multi-Channel Sales Funnel with Goals

7. What does Google Analytics' Acquisition report contain?

The attribution tab, according to Google, "displays the number of conversion events generated by each source and ad network. Google Analytics has two categories that can be used to track your attribution performance. The Attribution section and multi-channel funnels are two examples.

Using attribution modeling, the section on attribution will inform you of the relative worth of each of your marketing channels.  It aids in your comprehension of the sources of your site visitors, such as organic, social, and referral traffic. It is the process of allocating conversion credits to user touch points during their conversion journey.

8. What are your understandings of the bounce rate?

One of the most typical questions asked during a Google Analytics interview. The percentage of website visitors that depart the landing page without visiting any other pages or without taking any specific action are known as the "bounce rate."

Bounce rate, according to Google, is the proportion of all sessions on your site during which users viewed just one page and sent just one request to the analytics server, or single-page sessions divided by all sessions.

To improve page speed, match user experience, decrease bounce rate, enhance engagement on your page (using internal links, CTAs, etc.), and more. The criteria for bounce rates vary by genre. B2B websites should have lower bounce rates than blogs do. Additionally, benchmarks vary according on the sector.

9. What are the principal methods Google Analytics use to monitor the sources of your traffic?

Google Analytics' top traffic sources include:

·        People access your website via organic search engine clicks.

·        Direct: Individuals who enter your website's domain in their browser's URL bar and visit it

·        PPC clickers are considered to be paying customers.

·        Referral: Individuals who visit your website from other websites like Reddit, Quora, etc.

·        Social channels: Users of Facebook, Twitter, or Instagram who visit your website.

Bonus Read: Top 91+ Digital Marketing Interview Questions & Answers 2023

10. How are clicks and visits different from one another?

Clicks signify an activity taken on a website or a specific product.

The term "visit" refers to a user's time spent on a website.

11. How can I use Google Analytics to determine which pages on my website are the most popular?

You must go to Google Analytics' behavior area in order to discover the most popular pages on your website.

12. What Does Google Analytics Mean by Behavior?

One of the crucial Google Analytics interview questions once more. The straightforward response is: The behaviour overview displays the volume of total traffic.

You can see the user's journey through your website using the behavior flow report. From the front page of your website to the last page they viewed.

The top content is displayed in the site content report based on performance.

You may view the most popular pages based on traffic using landing page report.

The load time for all pages is displayed graphically in the site speed report.

13. Describe Google Analytics' Dimensions & Metrics to me.

Your data's dimensions are its properties.

We may comprehend that your data's dimensions are a characteristic or facet. This variable is qualitative in nature rather than quantitative. Here are several examples:

Device Source Campaign City Goals Page

The numbers you find in dimensions are called metrics. Metrics give you a numerical representation of what a user accomplished. It is a numerical evaluation. Otherwise, it would just be a collection of numbers.

As an illustration, if a certain blog post has 50 views from New York, New York is the dimension and page views are the metric.

14. What is Exit Rate?

The percentage of site departures that came from a certain page or collection of pages is known as the exit percentage. The page on your website that the visitor left from is where it is.

Exit page can be discovered in Google Analytics in:

Exit Pages > User Behaviour > Website Content. This report breaks down the quantity of Exits, pageviews, and the percentage of Exits.

15. What does Search Depth mean?

Google analytics uses the average search depth as a statistic. It is the typical number of pages that users looked at after conducting a search.

Sum of all search depth across all searches / (search transitions + 1) is the formula used to get this.

16. What does Google Analytics' 'Filters' feature do?

Filters are set up in views for a property in Google Analytics.

The data is divided into smaller groups using filters. You may control which data is included in the reports using filters. You can, for instance, choose to hide internal traffic from internal analytics.

Both the view and the account levels allow for the creation of filters.

17. How can I access visitors' personal information using GA?

Impossible. Using GA, you cannot access a visitor's personal information.

18. Where do visitors click the most on your site?

Find out where visitors are clicking the most often with the use of in-page analytics. An add-on for Google Chrome called in-page analytics makes it possible to see click statistics directly on the page.

19. What do Analytics cookies do?

Without this query, no guide to Google Analytics Interview Questions and Answers is complete. When a visitor accesses a website, text files known as cookies are stored on their browsers.

When using ga.js, it's important to keep in mind that cookies are browser-specific. As a result, cookies stored on a user's work laptop will differ from cookies stored on their home computer.

20. What is the location of the UA tracking code?

Universal Analytics is what UA stands for. The web property's admin area contains the tracking code for Universal Analytics.

21. How does Google Analytics allow you to define goals?

These 4 steps must be followed in order to create a goal in Google Analytics.

·        Select "Admin" from the menu bar.

·        Click "Goals" under View.

·        Press "+New Goal"

·        Create your objective by using the wizard.

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22. How can goals be deleted in GA?

We are unable to delete the objective. By turning it off, we can stop recording the goal.

23. What does "average load time" mean?

The average time it takes for a website to load in a browser.

24. How can I modify the Google Analytics session time?

Once more, a typical Google Analytics interview query. Yes, we can modify the session length from 30 minutes to whatever we like by clicking on the session settings in the admin panel.

25. What does GA's tree maps report mean?

The user can emphasize a data set's strongest influence by using treemap visualization. The simplicity with which connected displays can be displayed is one of the benefits of treemap visualization. It has simplified reporting. GA makes it simple to manage a wide variety of reports.

26. Which traffic types employ auto-tagging?

Traffic from Google ads employs the auto-tagging feature.

27. What does Google Analytics' demographics report say?

Google Analytics' Demographics feature provides information on the gender, age, and hobbies of website users as well as the activities they engage in when they shop and travel online. It is available in Google Analytics' 'Audience Report'.

28. What does Google Analytics' 'Site Search' report mean?

Users can search within the website with the use of the site search button. The keywords or queries people use to search on the website can be found by website managers using the site search reports in GA. They can then build or optimize pages based on what visitors look for. Utilized primarily bye-commerce websites, therefore if you're going to a Google analytics interview for an e-commerce website, educate yourself on it.

29. Who are users?

Users are those who have participated in at least one session within the specified time. Users who are both active and frequent are counted.

30. What are the most crucial data points in Google Analytics that you should examine?

Each piece of information provided by Google Analytics is crucial. The number of sessions, traffic sources, top-performing sites, funnels and goal conversions, bounce and exit rates are a few of the things on which we focus daily.

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31. The distinction between users and clicks

The clicks column shows how frequently users have clicked on your website listing, whereas the users column shows how many different people have clicked on your listing.

·        These figures don't match for a number of reasons. Important factors include:

·        A user may select your listing more than once.

·        The listing might have been clicked, but the user may have left the website before it fully loaded.

·        The landing page has no tracking code.

·        On the landing page, redirect

·        numerous visits with a single click

32. What distinguishes Google Analytics reports' clicks and sessions?

The clicks column shows how frequently users clicked on your listings, and the session column shows how many different user-initiated sessions there were. These don't match for a variety of reasons. The main causes are:

·        A user may select your listing more than once.

·        A user might click, but then the website might not fully load.

33. In Google Analytics, what do "Page Views" mean?

When a page is loaded (or reloaded) in a browser, it is referred to as a pageview (also known as a pageview hit or page tracking hit).The total number of pages viewed is the statistic known as pageviews.

34. In Google Analytics, what does Label mean?

Label gives further details about the user's behavior.

35. How do I connect Google Analytics and Search Console?

You must enable search console data sharing in settings in order to use search console reports.

Ways to:

·        Select the property by clicking admin.

·        the property settings button

·        Choose the reporting view under "search console" and save.

36. Can Google Analytics be turned off?

It is conceivable, yes.

37. Why does Track Page View exist?

To register a pageview, track page views are helpful.

38. How can I monitor user activity on websites using Flash or AJAX?

We can use event tracking or pageview tracking to create goals and track interactions.

39. How is ROI calculated, and what is it?

one of the most often asked questions about Google Analytics. ROI, or return on investments, is the acronym.

40. ROI is determined using the formula (Revenue - Cost)/Cost.

To determine the ROI effects of your multi-channel funnel data-driven attribution approach, use the ROI analysis report.

41. Event tracking: what is it?

It is one of the often asked questions in Google Analytics interviews. Events are user interactions with material that can be monitored apart from the loading of a website page or a screen.

You might want to track behaviors like downloads, clicks on mobile advertisements, gadgets, Flash content, AJAX embedded content, and videoplays as Events. You can set up event tracking, for instance, if you'd like to know how many visitors downloaded an eBook or watched a video.

42. What three components make up event tracking?

There are three components to event tracking:

·        Categories

·        Actions

·        Labels

43. What is Google Analytics' RPC?

Google Analytics offers the e-commerce indicator known as RPC, or revenue per click. it states the value of each click plainly. You may find the keywords that are having an impact on your campaign by using RPC. Although it is not a typical Google Analytics inquiry, it may occasionally be asked to gauge your depth of understanding.

This is how revenue per click is determined: Conversion rate times goal value.

44. What are custom metrics and dimensions?

Custom dimensions and custom metrics in your Google Analytics account are similar to the usual dimensions and metrics, with the exception that you built them to gather and analyse data that Analytics does not normally track.

To create or update custom dimensions and metrics, you must have edit authority.

45. Describe the Google Analytics Reverse Goal Path Report.

The report tracks the user's path to the target page, as suggested by its name. The last three steps a visitor made to complete a goal are retraced in a report on the visitor's reverse goal route.

The report assists the website owner in determining how many conversions were produced by each conversion path. It offers a journey replay in reverse.

46. How to go there?

To access the report, go to Conversions > Goals >Reverse Goal Path.

47. What does Google Analytics' Site Speed Report mean?

Your website's rating may suffer if it is slow. Consequently, having a fast website is essential. Go to reports and choose behavior > site speed to gather information about site speed.  

Site speed statistics demonstrate how quickly your website loads and is prepared to engage visitors. It aids in pointing out areas that need work.

Three components of latency are measured by the Site Speed reports:

·        Page-loading time for a representative sample of site visitors.

·        Any discrete hit, event, or user interaction that you want to track in terms of execution rate or load time

·        how rapidly the document is parsed and made available for user interaction by the browser.

48. How do I keep out of GA spam?

These spam-related sources of data can be filtered away.

49. How much customization is Google Analytics capable of?

The GA can be altered, but not entirely. Only a few features and modules can be altered to meet our demands.

50. What use does a Time Lag Report serve?

Finding the time elapsed between the initial session and target completion is made easier with the aid of the time lag report.

51. Why is a report on visit duration necessary?

Based on how long users stay on the website, the visit length report divides visits into different categories.

52. In Google Analytics, what is an event action?

The kind of event we wish to measure is named using the action parameter. The user literally performs this activity.

53. What does Google Analytics' Conversion Report mean?

Conversion reports provide specific information about whether visitors succeeded in achieving the intended objective. It indicates whether or not the visitor become a customer. The conversion report outlines the steps your consumers take to complete a transaction or fill out a form, starting at the door.

54. Explanation of Google Analytics' Account, Property, and Views.

It belongs to the broad list of interview questions and solutions for Google Analytics. Let's take a closer look at account, property, and views.

Your point of access to Analytics is an account. To access analytics, you must have at least one account. Depending on your needs, you can specify the relationship between an account and its characteristics. One to one connections or one to many partnerships are also possible.

A website, mobile app, or other piece of property. A single account may include several properties. The code needed to collect data from a property is generated when a property is added to an account. The data from that property is identified by a special ID in the code.

Your access point for reports is View. Users can find reports based on view's data by using views that we can provide to them.

55. What does Google Analytics' category mean?

You give a set of related occurrences you want to analyze a category by giving them a name. For instance, lucrative interaction, YouTube videos, reading, etc.

56. How does Google Segments work?

One of the key inquiries in a Google Analytics interview.

An analytics segment is a portion of your data. like an icing on your entire large cake of facts. One part of your entire user base, for instance, might be from Mumbai. Users who downloaded an eBook from the internet might make up another segment.

To study the patterns in the business, segments make it easier to distinguish and comprehend the various data sets. For instance, if you see that customers in Delhi have stopped using your service recently, you can see if your local rival has launched a campaign or if your local page is experiencing any technical difficulties.

Types of segments

·        groups of users

·        Sessions' subsets

·        Hits' subsets

57. What does Google Analytics' 'Real Time' report mean?

Real-time reports provide data about the flow of traffic, insights, reactions, sources, and more. The reports are instantly updated, and a hit is notified shortly after it happens.

58. How can I see?

To access your view, go here. Open reporting>>In-the-moment

59. Multi-Channel Funnel Report: What Is It?

You may see how your marketing channels interact to produce conversions with the multi-channel funnels report. The report contributes to proving the channel's worth. You may learn more about which is causing conversions by using a certain campaign.

60. What is the most effective approach to use Google Analytics to track e-commerce sales?

Go to the Google Analytics admin panel after installing the pixels. The "eCommerce settings" section can be found under "All website data." To activate eCommerce tracking, toggle on. Additionally, activate advanced features like better eCommerce reporting or related products.

61. Explain Google Analytics' Behavior Flow Report in paragraph 59.

According to the behaviour flow data, visitors move from one sector to the next. This report aids in locating any consistency or content problems with the website. It displays user navigation patterns, which is highly beneficial for e-commerce websites. It aids in your discovery of the information that best suits you.

62. By facilitated conversions, what do you mean?

To evaluate the indirect value of a marketing channel, an element with a UTM, or a landing page you want to track, use Google Analytics 'Assisted Conversions tab. Assisted conversion refers to the measurement of interactions other than the final click that results in a conversion.

With aided conversion, we can determine the channel values that are beneficial at the beginning and middle of the cycle. This enables companies to stop disregarding the channels that lead clients to the final marketing channel that ultimately results in conversion.

Each channel merits praise because there are several ways to reach your audience and they all contribute differently to the ultimate result. Because of this, assisted conversions are crucial.

63. What does Google Analytics' Audience Report mean?

Groups of people based on any characteristic that is useful to your company.

The audience may be as general as former customers or as particular as viewers who initially visited the page for product A and then went back within five sessions or ten days to make a purchase.

Depending on your demands, it may be both wide and detailed. It provides us with visitor data so we can better understand your buyer persona.

64. What does Google Analytics' remarketing audience mean?

Running remarketing campaigns with Google advertising requires remarketing audiences. Users that visited your website and interacted with it but didn't buy can become your audience. Once the list is complete, you can start your remarketing campaign and target those customers with specific offers.

65. What are UTM Parameters, exactly?

The Urchin Tracking Module is known as UTM. To track organic traffic, referral traffic, and CPC (Cost Per Click) traffic, UTM Parameters are added to URLs.

Your website's URLs are given a unique ending called a UTM to make them easier for you to track the precise origin of your website visitors.

Among the different UTM parameters are:

·        (Campaign Source) utm_source

·        (Campaign Medium) utm_medium

·        The optional parameter utm_content (Campaign Content)

·        (Campaign Name) utm_campaign

·        Campaign Keyword: utm_term [Optional Parameter]

66. Explain the Various custom report types

In Google Analytics, there are three different types of custom reports:

·        A standard Google analytics report that includes a line graph and data table with dynamic elements like search, sort, and secondary dimensions is called Explorer.

·        Flat Table: A static, sortable table with rows of data.

·        Map overlay: To show the level of traffic and engagement, a map of the world with various regions and countries is displayed in darker hues.

67. How are tracking setup and installation for mobile apps done?

You can collect and submit data from mobile apps to your analytics account by installing tracking code.

68. How to install and set up a tracking code for a mobile app:

·        Turn on app install monitoring for iOS and Android in your account.

·        Update your Android and iOS Analytics SDK.

·        Create customized campaigns.

69. What are bespoke events, and how are they put into practice?

One of the most common SEO queries and responses is this. Your landing page URLs can include custom parameters, which are a more sophisticated kind of URL parameter.

Creating a custom parameter:

·        Select a level of analytics

·        Establish your criteria. Name and Value are the two components of custom parameters.

·        In the Custom parameter area, add a custom parameter.

·        Fill out field 67 of the Tracking template with your unique parameter.

70. What are some of the Google Analytics reports?

·        Report on mobile performance

·        Report on traffic acquisition

·        Report on content effectiveness

·        Report on keyword research

·        Report on landing pages for new and returning visitors

·        Report on bounce rates and exit rates

71. What does the keyword report "(Not provided)" data mean?

In all honesty, this comes up frequently in Google Analytics interview questions. You must comprehend Google's motivations in order to respond to this.

To preserve customers' privacy, Google modified how it collects data from searches in October 2011.

72. How to address this

·        Utilize the inquiries report's traffic sources information.

·        Look at Google Ads data.

·        Search data using the search console.

73. What is Cohort in Google Analytics?

This is one of the most difficult interview questions for Google Analytics. A cohort is a collection of users who are connected by an Analytics dimension and who share a common trait. Another way to think of a cohort is as a collection of visits that occur at the same time and with the same content. Analytics cohorts are determined by the acquisition date.

Cohort is divided into four parts:

·        Type of cohort

·        Group size

·        Date

·        metric range

74. What does Google Analytics' 'Attribution Model' mean?

The rule, or set of rules, known as an attribution model specifies how credit for sales and conversions is distributed along conversion route touch points. It can be chosen based on user behavior and your marketing plan. For instance, the First Interaction Model gives the First Touchpoint 100%Value.

Here are the attribution model settings:

Model Comparison Tool is under Conversions > Attribution.

75. What are the most often used default attribution models?

·        Last Interaction

·        First Interaction

·        Linear

·        Time Decay

·        Position Based

·        Last Non-Direct Click

·        Last Google Ads Click

76. Definition of benchmarking

Benchmarking is a tool that assesses how well your website performs in relation to the norm for your sector. You can establish relevant goals and learn about industry trends with the aid of this insightful tool.

77. How to view reports from benchmarking

To access benchmarking, go to your view>>Reports>>Audience.

The following metrics have benchmarks you can use to compare your data to.

·        Sessions

·        %New Sessions

·        Pages/Sessions

·        Average Session Length

·        Bounce Rate

78. What is a tool for model comparison?

One of the most difficult queries in the Google Analytics Question and Answer Guide is this one. What does a model comparison tool actually do?

It is common practice to identify the proper marketing channel and assign credit using attribution models. But how can you choose an attribution model that would be effective for your company?

The initial interaction, last interaction, time decay, and other types of attribution modeling are used by the model comparison tool to compare conversion metrics. You can compare three attribution models using model comparison tools.

79. What does Google Analytics' KPI stand for?

Key Performance Indicator, or KPI, is an abbreviation. It is a quantifiable performance indicator that assists webmasters or website administrators in monitoring and evaluating the performances of the websites in light of set business objectives. It is used by website owners and digital marketers to monitor their goals' progress. To accomplish the goals and actions, it mostly focuses on objectives like boosting revenue or website referral traffic.

The basic purpose of KPI is to monitor all crucial business performance parameters. The following are some crucial KPI examples:

·        Sessions

·        Users

·        Initial Visitors

·        Regular Users

·        Amount of Visits

·        Amount of clicks

·        Leave Rate

·        Jump Rate

·        Average Period

·        Rate of Conversion

·        Pages/Sessions

·        view counts

80. How can traffic to a website be increased?

There are numerous approaches and tactics for boosting website traffic. Some fundamental techniques include effective content creation and search engine optimization, which is a potent way to enhance traffic for all website owners. Here are some of the finest strategies for increasing website traffic:

·        Using banner ads on other websites to increase traffic.

·        uploading of new information on the website frequently.

·        content relating to recently released goods or news.

·        Make use of social media platforms to advertise your material.

·        Send out guest posts.

·        Create Catchy and Remarkable Headlines.

·        Maintain active and updated social media pages.

·        send newsletters by email.

·        Send press releases to publications with influence.

·        Backlink trading.

·        Concentrate Your Energy on On-Page SEO.

·        Pick long-tail keywords to target.

·        Invite Third Parties to Blog or Post Guest Posts on Your Website.

·        To gain referral traffic, publish content on social media.

·        Include internal links on all pages.

·        Make sure your website is mobile-responsive.

·        Pay attention to email marketing.

·        Create a quick website.

·        Send Your Content to Sites That Collect Content, Such as Reddit and Other Sites Like It.

·        Utilize competitive terms, do your research on the competition, etc.

The most well-liked techniques and tactics to enhance your traffic are listed above.

81. What do you mean when you say a website's bounce rate? What is a favorable bounce rate?

Internet marketing terminology known as "bounce rate" is used in online traffic analysis and Google Analytics. It is used to show the percentage of users who arrive at a website but quickly exit or "bounce" without viewing any other pages.

After dividing the total number of pages visited by visitors by the number of single-page visits, the bounce rate is determined. Then it is shown as a percentage of all visits. It is displayed as a percentage.

Bounce rate (%) =Visit session with a total of 100 visits but only one page accessed (x 100).

The measurement of a user's website stickiness, or bounce rate, is all that it is. A successful website must compel users to visit more and more pages by keeping them interested. Lower bounce rates are a hallmark of good websites.

A bounce rate between 26 to 40% is regarded as excellent. The range of average is 41 to 55 percent. Although the range of 56 to 70percent is above normal, it is not particularly concerning for a website. Any website or blog that has a percentage of greater than 70% should be disappointed.

82. What will web analytics be used for in the future for businesses?

A powerful tactic, web analytics offers a business several advantages. In the current environment, we can use it to address the issues of the business's competitors. Additionally, we may use it to support organisations in establishing dependable and successful working environments. A fantastic tool, web analytics may help us in many facets of company.

83. What are Google Analytics' primary objectives?

The genre of a website has a significant impact on Google Analytics' objectives. It could be anything, including filling out a form on a website for marketing, buying something on an e-commerce site, beating a level in a game, etc.

The top four categories of goals in Google Analytics are as follows:

·        objectives with a destination: These objectives concentrate on tracking conversion-counting screen views.

·        Goals for duration: These objectives concentrate on evaluating the average amount of time users spend on a page as a conversion.

·        Event goals: These objectives define what constitutes a conversion, such as clicking on a link, watching a video, filling out a form, or downloading a file.

·        Pages or screens per session: These objectives are relevant when page views per session are considered a conversion.

84. What Does a Google Analytics Funnel Mean?

A funnel in Google Analytics is a sequence of web pages (a navigation path) that you anticipate your website visitors will take to accomplish the objectives of your website. A web page and one or more funnel pages make up its single objective. Typically, websites have a set of actions that they want users to follow from beginning to end. Users' starting and ending points in the purchasing process can be determined using a funnel. We can get rid of the roadblocks in the converting process by applying this. Google Analytics has a cap of 20 funnel pages.

85. Can Google Analytics be used to track Google AdSense campaigns?

Yes, Google Analytics can be used to track Google AdSense campaigns. Some tools are available in Google Analytics to assess the success of Google AdSense campaigns. The website administrators or managers can obtain a detailed report of the site pages that generate the most AdSense revenue using Google Analytics.

86. What does a Google Analytics acquisition report mean?

Acquisition reports in Google Analytics examine and document how users arrive at your website. They might arrive on their own or via a search engine, social networking platform, etc. There are several reports to analyze everything, starting with the users' origins as visitors to your website. It helps determine how effective a certain advertising strategy was at luring customers and generating leads.

87. When it comes to keyword reports, what do you mean by "not provided" data?

The keyword data that is marked as "not provided" in keyword reports is data that Google has prohibited and will not display in analytics reports. Most websites are unable to identify the precise terms for which conversion has occurred as a result.

88. What does Google Analytics' cohort mean? What does cohort analysis mean to you?

A cohort is a collection of consumers or clients who have anything in common. They both have certain traits. For instance, if they are clients, they likely purchased the same things, had the same purchase dates, etc. Cohort analysis in Google Analytics allows us to look at the actions and results of user groups that share certain characteristics. The organization benefits from the analysis of group behavior using its measurements and income.

A part of user behaviour analytics is cohort analysis. Although cohort analysis and segmentation are frequently used interchangeably, it is a subset of segmentation. In the cohort analysis, a bigger group is separated into smaller, related groups in accordance with the many sorts of features.

The two primary uses of cohort analysis are as follows:

·        to determine whether a one-time effort was successful.

·        for measuring user engagement benchmarks.

89. What distinguishes a cohort from a segment?

A cohort is a collection of people who have anything in common and who are tracked over time. Despite the fact that the terms cohort analysis and segmentation are sometimes used interchangeably, this is incorrect. A segment, on the other hand, is not predicated on time or an event.

90. How do visits and clicks on a website differ in Google Analytics?

We may view clicks and visits independently on a website's Google Analytics page. A webpage action is identified by a click. For instance, selecting a link, visiting a different website, downloading data, etc. A visit, on the other hand, details the user's time spent on the website.

91. What are the main methods Google Analytics employs to monitor the sources of traffic to a website?

The major channels used by Google Analytics to monitor a website's traffic sources are as follows:

·        Organic Traffic: This refers to visitors that arrive at a website after conducting informational searches on search engines like Google, Bing, Yahoo, etc.

·        Direct traffic refers to website visitors who bookmark your website or type in the domain name of your website in the browser's address bar to access it.

·        Paid Traffic: This group includes individuals who click on PPC advertisements in SERP.

·        Referral traffic refers to visitors who arrive at your website from other websites where you have posted links to your articles, such as Quora, Facebook, Reddit, etc.

·        Visitors who access your website using social networking sites like Facebook, Twitter, Instagram, etc. fall under this category.

92. In Google Analytics, what do you mean by behaviour?

Behaviour in Google Analytics refers to what a person does while on your website. It describes the route people follow or how they utilize your website to navigate. Understanding user behavior is crucial if you want to understand their interests and the kind of material they are engaging with. You can adjust accordingly by gathering all the facts.

93. What measurements and dimensions does Google Analytics use?

As demonstrated by Google Analytics, dimensions are the properties of your data. This variable is qualitative in nature rather than quantitative.

The URL of a page that people viewed is specified on the dimension page. Dimensions include things like Device, Source, Campaign, City, Goals, and Page. Here, a dimension city denotes the location where a session began, such as "Noida" or "Bangalore".

The figures you see in the dimensions are called metrics. Metrics allow you to see a user's actions in numerical form. Thus, it is a numerical measurement.

94. According to Google Analytics, what is the website's exit page and exit rate?

The last page that a visitor to your website viewed before leaving the website is known as the exit page. The number of times a user leaves the website from a certain page is indicated by the exit rate.

We divide the total number of exits by the total number of website page views to arrive at the exit rate. A percentage is used to represent the exit rate. The whole blog pages and thank-you pages typically have a higher exit rate.

95. How do you find your website's most popular pages in Google Analytics?

Go to Google Analytics for your website and then the behaviour section to see which pages are the most popular there. Your website's most popular pages are listed here in a tabular format with analytics.

96. What exactly is event tracking utilized for?

The actions a user takes on a website are tracked using event tracking in Google Analytics. Because you can view and identify visitor behaviour for your website and company by tracking events, it is highly helpful. It enables precise traffic flow measurement for certain objectives.

Event monitoring is used to learn more about how visitors engage with a website's content and what kinds of content attract visitors with the highest levels of engagement. For event monitoring, you need a Google Analytics account and labelling that discloses the events you wish to track.

97. What are the three primary components of Google Analytics' event tracking?

The three primary components of event tracking in Google Analytics are as follows:

The most crucial component of Google Analytics' event monitoring is the category. An organized group of items you want to track on your website is referred to as a category. Typically, it consists of films, websites, etc. You may keep tabs on it by downloading a PDF report that includes the titles of the films, web sites, and other content.

Google event tracking is referred to by another name in this action.

Label: It provides information about the names of web page elements, such as the video title and title tags.

98. What are the three different Google Analytics custom report types?

The three categories of custom reports in Google Analytics are as follows:

The explorer is a straightforward report that comes with a line graph and data table.

Map Overlay: The Map Overlay report is displayed as a vibrant map of the world with information about traffic, engagement, etc.

The most typical report type is the flat table, which includes a sortable data table with rows of data.

99. How may Google Analytics be used to boost e-commerce sales?

Through Google Analytics, we may build up and employ various strategies to boost e-commerce sales. Google Analytics is frequently used to increase e-commerce sales in the following ways:

·        Learn which pages result in conversions.

·        funnels for conversion.

·        To track data, use unique URLs.

·        Make a list of the best referral sources, and then actively pursue them.

·        Look for the keywords that can boost conversions.

By figuring out what works for you in terms of SEO and duplicating it, you can improve traffic to your website using search engine optimization(SEO).

100. How deep is the typical search?

The average number of pages that users view after conducting a search is shown by the average search depth, a Google Analytics indicator. You may figure it out by multiplying the sum of all searches' search depth by(search transitions + 1).

101. What is the Google Analytics site speed?

The site speed parameter in Google Analytics is used to describe how quickly visitors can interact with your site after it has loaded. Your search engine ranking may also be impacted by a slow-loading website. One of the most crucial tools for websites is Google Analytics, which may help you pinpoint the critical places where your website has to be improved in order to speed things up. Data about site speed can be found in reports. Choose your behaviours first, and then check the website's loading time.

A webpage should load in under three seconds, according to Google. A website's site speed is determined by three factors:

·        Dispatch time

·        Single-user interaction load time. An occasion, a strike, etc.

·        how rapidly the document is scanned by the browser and made ready for the user.

102. Can mobile phones be set up for tracking? What advantages does it provide for your company?

Yes, it is simple to set up tracking for mobile devices by including a mobile number on our website and using Google's phone call conversion tracking feature to monitor it. It lets us assess how successful our marketing efforts have been at generating calls from our website, which is advantageous for our organisation.

Note: We cannot track the number of people who phoned by setting up tracking for mobile phones; we can only track the number of people who clicked on the "Call" button.

103. In Google Analytics, what are events, and how are they helpful?

Events are a tool that Google Analytics offers that is quite effective. They aid in our understanding of the interest or website traffic of our previous visitors. On the basis of past website activity, we may easily use events to obtain precise information.

104. How do you interpret Google Analytics benchmarking?

In Google Analytics, benchmarking is a highly valuable feature. This tool is designed to assess how well your website is performing in relation to both its historical performance and the standard for the sector. This tool is incredibly significant and insightful because it provides information on industry trends and allows you to make comparisons with competitors.

105. Can Google Analytics be discontinued at any time? Can you turn it off momentarily?

Yes, you can stop using Google Analytics at any time, and it's simple to turn it off temporarily.

106. What do you mean by conversions, and how can Google Analytics be used to track them?

The conversion process transforms a website visitor into a valuable customer. A conversion occurs when a user completes an action you were looking for and 'converts' into a user. Similar to goal tracking, this is a measure of the website's return on investment.

Goals are used in Google Analytics to monitor conversions. Any specified objective, such as completing a form, making a purchase, showing a lot of interaction, etc., can be tracked. Setting up goal monitoring in Google Analytics correctly is crucial. Macro and micro objectives are the two different categories of goals used in goal monitoring. Micro objectives, such as time spent on site, engagement, scroll depth, etc., are crucial for site health and traffic, but macro goals are those having a monetary value, like lead or purchases.

In order to track conversion, we may also use Google conversion path data, which reveal how a user converted. It demonstrates the conversion point and helps with better planning.

107. What is the maximum number of websites that can be tracked by Google Analytics in total?

There is no cap on the total number of websites that can be tracked using Google Analytics. The number of users is up to them.

108. In Google Analytics, what is RPC?

The term "RPC" stands for revenue per click. It is mostly used by e-commerce websites to determine the value of each click. To determine which keywords are performing well for the campaign and driving conversions, RPC is crucial. Divide the entire revenue by the total number of clicks to arrive at RPC.


Total Revenue / Total Clicks equals RPC.

109. In Google Analytics, what is RPM?

The abbreviation RPM means revenue per mille. It is also referred to as revenue per mille impressions. It is a measure that indicate show much money you have made for every 1,000 website visitors. You may figure it out by multiplying your estimated earnings by the quantity of website pageviews, then dividing by 1000.

Page RPM is calculated as (Estimated profits / Page Views) * 1000.

Your page RPM, for instance, would be ($0.75 / 250) * 1000, or $3.00, if you had earned an expected$0.75 from 250 page views.

110. In Google Analytics, what do you understand by cookies?

The text files that users' browsers save when they visit a website are referred to as cookies in Google Analytics. Here, it's important to keep in mind that cookies are browser-specific, meaning users may store different cookies on their office laptop's browser than on their home or personal computer's browser.

112. In Google Analytics, what is a conversation?

Google Analytics uses a conversational approach. The predefined objectives may occasionally need to be adjusted, thus we must characterize the URL so that Google Analytics can properly interpret it. Because adjustments need to be made so that Google Analytics is comfortable with them, this strategy is not always simple. Conversations are the term for this activity.

113. Describe UA and explain where to look for the UA tracking number.

The abbreviation UA refers to Universal Analytics. The admin area of the web property contains the Universal Analytics tracking code.

114. In Google Analytics, what do the phrases organisation, property, views, and account mean?

Organisations, accounts, properties, and views are included in Google Analytics' hierarchical technique.

Organisation: This refers to the business you use for Google Analytics. You can manage several accounts for various businesses or organizations.

Accounts: This describes the account that you give a client. A client typically has one account assigned to them.

A website, mobile app, or other object that you want to track in Google Analytics is referred to as a property. Google Analytics accounts can contain a variety of attributes. Each property has its own unique tracking code or ID.

Views: It details the specific set of filters and options you can build up for your reports. You can alter the data settings so that it displays only the information that is pertinent to you and hides all other information.

115. How do you set up your Google Analytics goal?

Setting goals for Google Analytics is crucial. Setting up Google Analytics to track goals can provide you access to crucial data like the amount of conversions.

The procedures listed below must be followed in order to create a goal in Google Analytics:

·        First, go to Admin and select "Admin" from the menu.

·        Click "Goals" under View after that.

·        Select View > Goals.

·        Click "+New Goal" to add a new goal after that.

·        By using the wizard, create your goal.

116. In Google Analytics, can goals be deleted?

No, goals cannot be deleted in Google Analytics. By turning it off, you can cease recording the objective.

117. How do you modify the Google Analytics session time?

By selecting the session settings link in the admin panel, we can modify the Google Analytics session time. Here, you can adjust the session time to suit your needs.

118. What is the Google Analytics ROI formula?

Return on Investments, or ROI, is the acronym. A properly monetized website needs to achieve objectives like sales, engagement, leads, etc. The data pertaining to the multi-channel funnels is provided to us in the ROI analysis report.

ROI is calculated by subtracting costs from revenue and dividing the result by costs.

ROI = Cost / (Revenue - Cost)

119. What do you mean when you say that a website's average load time?

The average time it takes for a website to load in a browser is known as the average load time.

120. What kind of traffic in Google Analytics employs auto-tagging?

The Google advertisements traffic in Google Analytics employs an auto-tagging mechanism.

Blog Post written by:
Digital Marketing Institute