Digital marketing is the right field to be in right now. However, it is an ever-changing field. It would be best if you keep yourself updated with the different trends. The applications and search engines are improving themselves every single day. Hence, understanding the updates and working through them is a good idea. Now, if you are into search engine marketing and SEO, you might have heard about Google panda penalties and the timely. Every marketer gets penalized by Google at some point in time. Hence, it is wise to be updated with its algorithms. Many websites are penalized by Google Panda during algorithmic updates and even tiny manual actions. An average marketer even fails to notice the small manual steps Google takes. Sometimes Google webmaster also fails to see that. So why should you pursue a Google panda penalty course? Research says that only 5% of the websites submit a reconsideration request to Google. They do this to recover their rankings.
What is Google Penalty?
A Google penalty is a punishment that Google enforces on websites that fail to follow the marketing guidelines given by Google. The penalty comes as a result of updating the algorithm.
However, it can also come as a manual review that says the website is a black hat using SEO tactics. Any online business works on traffic. However, you mostly get traffic from search engines, and thus, it is important to keep yourself informed about these new rules. You can keep yourself updated on the penalties. Apart from that, there is Google Panda.
What is Google Panda?
Google Panda is an updated algorithm from Google. This was done to reward high-performing websites. At the same time, it was done to eliminate low-quality websites. It was known as Farmer when it was introduced in 2011.
There are certain triggers for Google panda, and they are:-
Pages that do not have a lot of content are considered a trigger for the algorithm. So, for example, a set of pages that contain only 3 to 4 lines will never appear in the SERP results.
Duplicate content is the biggest trigger for Google panda. There are a lot of chances for your website to get the penalty. The same content is something that appears on the internet on more than one web page. Copied content can be an issue with your website as well. For example, if you have identical content on two website pages. It can also be a trigger for Google panda.
A website with many low-quality pages is a big trigger for Google Panda. This happens when a website wants to rank on each possible search term in the search engine. However, if the website lacks good quality content and value, it is useless to the customers. Hence, this may be detected by the Google Panda algorithm.
Web pages that provide no value to the readers are considered pages with low-quality content. They lack in-depth information and might also have a higher bounce rate.
Lack of Authority
Content that is produced by sources that are not verified is a trigger. This means that websites that are avoiding penalties should work to be recognized as authorities in their fields. In addition, the user should feel safe and comfortable to even purchasing from that site.
Low-Quality User-Generated Content
An example of that would be a blog that publishes guest posts of poor quality with shorter content. Also, if it has spelling and grammar errors, it will be a trigger.
High Ad to Content Ratio
If a particular website has ads and lesser content, it will surely be penalized by Google.
Affiliate Links with Low-Quality Content
If the content is poor and is surrounded by affiliate links, then also Google will penalize the website.
Content Mismatched Based on The Search Query
Pages that appear in the search feed and promise to deliver content based on the search query but then fail to do are the ones that are great triggers. For example, pages appear when someone searches for spa coupons. However, once opened, they have a bunch of advertisements.
Website Blocked by Users
Websites blocked by human users in search engines or Chrome browser extensions will indicate Google to be of low quality. Hence, it will act as a trigger for Google Panda.
How Can You Know If Google Panda has hit you?
You will come to know if Google Panda hits you. It will lower your rankings on the SERP page. Also, you will see a sudden drop in your organic search traffic. Although, it is important to understand that various things can affect your ranking. There can be a new competitor in your niche.
The competitor might have outranked you because of your exceptional work. You should also check your Google search console for any manual penalties. If your business is season oriented, you might also experience seasonal dips.There can also be a Google update. For example, when you see an unknown name in your search console, you should read about that update to ensure that you follow all the Google requirements.You might have noticed that Google gives a lot of importance to the content on your website.Therefore, you will have to work on that. Although, you must understand that if Google Panda hits your website, you must immediately make the necessary changes.However, they can be confusing to do if you are not aware of the methods and hacks.Hence, these are all strategic things, and it is important to learn about them. These will keep you up in your SEO game. There are a lot of different courses available for SEO and SEM. However, only a few include detailed Google penalties with Google Panda.If you are a digital marketer looking to understand the Google penalties, you must opt for Brandveda’s Google penalty and panda course.If you struggle with ranking in the organic search feed on Google, this is the right course for you. Ranking in an organic search feed is really important for websites. A lot of genuine traffic can come from that source. Performing online SEO and offline SEO will surely help. However, understanding the penalties and algorithms will help you get faster results.Most of the time, it so happens that you will never find your link in Google. This is because it is penalized by Google. But, there are various other factors as well. You can surely read about them in different blogs, but learning from an expert will improve your understanding.Not many institutes in India teach about these penalties and algorithms. There is just a small part covered in most SEO courses as well. However, if you want to learn about these things, you must enrol in Brandveda’s Google panda penalty course.For the uninitiated, Brandveda is a leading institute that teaches various courses related to Digital Marketing.They even won the Times Award for the best institute in Digital Marketing in Ahmedabad. They offer classroom training in Ahmedabad. Apart from that, they offer a variety of courses online. The head trainer has an experience of 17+ years. Hence, there is a lot that you can learn from him.
Google Panda and Penalty Course
Brandveda has invested a lot of time and energy in understanding SEO. They have invested a lot of money in different campaigns to understand what works and does not. Hence, you will learn some of the Ninja SEO techniques. These techniques will quickly help you understand the problem with Google crawlers.
What You Will Learn?
You will learn the basics of Google Penalty. It is important to understand what the penalty is for and how your website will exactly get penalized. The institute covers some templates so you can understand exactly how a penalty audit is performed. Apart from that, the course covers the modules on buying links, fixing broken external links, duplicate content, and much more.The course also covers separate modules on the speed test, toxic links, ranking keywords, page errors, manual penalties, and how to improve all the mistakes.It is important to note that this is an online course only. This Google panda and penalty course are suitable for sales and business professionals, brand managers, media planners, advertising and marketing professionals, digital marketing professionals, entrepreneurs, web strategists, product managers, students, and business owners.
It is really necessary to read about Google panda and its penalties. However, it is wise to take a course and understand the whole thing from an expert. It will surely give you a clear idea, and you can up your SEO game.Furthermore, learning from an expert who has tried and tested various methods will save you time, energy, and money.